how to think visually in advertising
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Build a bird house.
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Create an award-winning campaign for
a bird house manufacturer.
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Advertising, visual or not, is all about getting
from here to there.
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HereSleepiness is one of the leading causes ofcar accidents.
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HereNew Flexible Band Aids Stretch with your body So they won’t break.
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Visual thinking
is editing.
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Visual thinking
is editing.
Extremely creative editing.
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“no duh” momentS.
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A great pitcher.
A dominant strikeout pitcher.
Who is practically unhittable.
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HereAvis now offers luxury rental cars.
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Getting there“Who rents a Ferrari?”
“It’s not rich guys. It’s guys who want to look rich.”
“So a Hollywood a-hole.”
“But that person isn’t likeable. No one sees themselves that way.”
“Wait, there’s another person who would rent one…”
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HereThe Batelco Directory helps you quickly find the exact business you’re looking for.
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HereCNN is first on the scene when Important news happens.
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Let’s get visual.Metaphors (ok, similes)
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Let’s get visual.MetaphorsExaggeration
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Let’s get visual.MetaphorsExaggerationSkewed View
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It’s a toolbox.
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