how to think about disruption
Post on 19-Oct-2014
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Slides from Jeff DeChambeau's guest lecture at the Richard Ivey School of Business on Philosophy, technology, disruption, and what to expect from the future.TRANSCRIPT
How to think about disruption April 2, 2014
Jeff DeChambeau
B.A. Philosophy, Western University
Senior Analyst, T4G Limited
Here we are
The end of internet jerks big data, social networks, science, Valve, organization design, user experience
Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility
Beware the bananas disruption, technology, Google, Apple, mp3s, record labels, DC++, bananas
2004
Half-Life, Counter-Strike, Starcraft, Diablo 3, Chess, ICQ, HTML/CSS, Photoshop, Wordpress, FTP, Forums
One day I heard a story.
2004
Why tell this story?
Since 1979 Internet
PC/laptop computers Mobile phones
E-mail DNA testing and sequencing
MRI scans Microprocessors
Fiber optics Office software
Non-invasive surgery Open source software Light emitting diodes Liquid crystal display
GPS systems Online shopping/ecommerce/auctions
JPEG, MPEG, MP3 Microfinance
Photovoltaic Solar Energy Large scale wind turbines
Social networking via the Internet Graphic user interface (GUI)
Digital photography/videography RFID and applications
Genetically modified plants Bio fuels
Bar codes and scanners ATMs Stents
SRAM flash memory Antiretroviral treatment for AIDS
Since 2011
Compare
What’s going on here?
Past Present (prediction)
We predict linearly
Past
Present (real)
And miss the future
Past
Present
Future (prediction)
So we try again
Past
Present
And miss again Future (real)
Past
Present
Future What’s going on here?
Linear predictions no longer work.
We need to think exponentially.
Past
Present
Future
The world is changing faster than ever.
OK. So?
Copied thinking
+ Exponential change
Disruption
2006
The moral
We mimic the behaviour of others.
This also mimics their thinking.
Change is invalidating old thinking, fast.
Don’t be a monkey.
Switched from Physics to Philosophy
Well known internet user
Student leadership & residence internet commissioner
2006
Graduated from Western with a BA in Philosophy
Joined New Paradigm, Don Tapscott’s think tank
Found cool ideas, sold them to big companies
2008
A case study:
Problem: Online, people are often jerks.
The end of internet jerks big data, social networks, science, Valve, organization design, user experience
Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility
Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
Cool. So?
We can design (and improve) behaviour.
We can capture data like never before.
Feedback is really important.
Go back to basics. (The scientific method!)
2008
2011
T4G in 30 seconds
We design, develop, and implement technology solutions that help our
customers run their businesses better.
Analytics Digital
Marketing Managed Services
Omnichannel Custom
Development
T4G Research
We think about the future.
Today
The end of internet jerks big data, social networks, science, Valve, organization design, user experience
Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility
Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
And?
Spend time, not money.
Incredible tools are free (or cheap).
If you know a better way, prove it.
Don’t ask for permission.
Pick absurd goals.
One more thing…
Watch out for WALL-E employment, skills, machine learning, Jeopardy, robots, drones, The Matrix
Just an issue for manual labour, right?
Wrong.
These are your tools to create a better world.
Just remember:
Pick absurd goals.
Go back to basics.
Don’t be a monkey.
Thank you!
http://t4g.com http://twitter.com/t4g
http://jeffdechambeau.com
http://twitter.com/jeffdechambeau