how to successfully link research to...

Dr. John DinsmoreHealth Innovation Lead/Deputy Director Trinity Centre for Practice and Healthcare Innovation

Date: 17/09/16 – ECDNS 2016 – Bern, Switzerland

Workshop 17th Sept 2016:

How to Successfully Link Research to Industry

Trinity College Dublin, The University of Dublin

What to Expect

• When should you to link research to industry

• How best to facilitate linking research to industry

• Building a win-win-relationship – Speaking the language

• Challenges/what to avoid when linking research to industry

• Ethical Considerations of linking research to industry


When should you link in with Industry

Consultancy Workshop, lecture etc.

H2020, Marie Curie, Industry Fellowships Direct Funding

Trinity College Dublin, The University of Dublin 6


5. Be a named advisor to a WP/Consortia – Great for young researchers to understand the complexity of EU Calls

4. Collaborate on a Work Package (WP) – Support the writing and development with a WP leader – Great for gaining experience of designing research in a call

3. Lead a WP – With experience – Great to bring in your first proposal/research money and develop skill sets – Significant time involvement.

2. Be Invited to a winning consortia – All about your network but you should be at a level you can lead a WP.

1. Be a coordinator – Requires extensive experience of EU call and frameworks, networks (find a mentor!) – Tough role and very time consuming.

Note: its about the team and best learning experience.

When to link in with Industry -EU


No specific formula for Engagement


• Lock and Sustain

• Secure formal grant

• Sustain relationships

• Look at additional funding avenues including direct industry funding (can happen at stage one but less of a collaborative model).

3• Collaboration - Needs driven by you!

• Work on active programme/grant within 6 months of initial engagement.

• Be prepared (e.g. having proposals ready for legal teams weeks before deadline), be patient and be flexible – Troubleshoot on the move!

2• Engagement - First impressions count!

• Clear proposition – sell reason for engagement E.g. H2020-PHC25

• Small focused meetings – Up to three people

• Keep SHORT and to the point and Follow up soon after with concrete actions

1

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ards


VITAL IN EU GRANTS and Consortia Building

1. Get out there – it will not happen from the desk!

2. Build on multiple levels – Academic/research, SME’s, Multi-Nationals, Policy makers, services, patient/user advocacy groups, clinicians, NCPs, EU Consultants.

3. Unfortunately good networking costs money!

4. Be focused: Understand the calls and what you can bring to the table!

5. Be flexible to ideas and consortia: Serendipity is a wonderful thing!

6. Be Visible! Attend events such as:- National – Enterprise Events/H2020- EU – Commission related events e.g. ES:GC

Network Network Network!


EU NETWORKS:

http://www.cost.eu

http://www.fitforhealth.eu

http://www.ec.europa.eu/research/

Be an Expert: http://ec.europa.eu/programmes/horizon2020/en/experts

Network Online!


Promote Yourself!


1. Within College – RPO’s

2. Nationally - National Contact Points (e.g. HRB and Enterprise Ireland)

3. EU – Organisations such as run many workshops with Universities:- Hyperion: http://www.hyperion.ie- Intelligence in Science: http://www.iscintelligence.com- Yellow Research: http://www.yellowresearch.nl- Kwintessence: http://www.kwintessence.eu

And call helpdesks/research enquiry services.

4.Coordinating grants in your national region? - EI, Innovate UK -Consultancy, support and organise workshops!

5. Mentors are crucial – within the consortia/University

Use Supports Available


LETS FOCUS ON YOU!


Traits a GREAT Researcher needs to get funding

The Ability to talk and write

clearly

Leadership Skills

The powerof

persuasion


Clear, Persuasive, Leadership• Focus on the Facts - Important of have up to date key facts and

figures from strong market and policy reports (e.g. EU Action Plans, Frost & Sullivan, PWC).

• Need to identify key market drivers and challenges: How do you align with drivers and overcome challenges? - Sell as a business plan!

• Avoid Waffle – Every line counts avoid generic statements.

• Identify clearly the relevant stakeholders who will benefit from the proposal.

• Keep it realistic in terms of what can be achieved

• Need to show transferability: how outcomes will be transferred

• Name specifically where outputs from the study will be disseminated/exploited?

• Show TRL Levels for outputs


8 Key EU Market Drivers

1. Move to Home Based Self-Care – empowerment and ownership of health

2. Need for Flexible and Efficient Workflow Management - Moves towards a patient servicing work environment is expected to drive integration.

3. Growth in Big Data and Cloud Technology - limited, yet holds immense promise.

4. Demand for Accountable Care - tracking accountability will remain high.

5. Demand for coverage across care continuum - in its infancy and lack wide spread adoption

6. Growth in the Internet of Things (IoT) - e.g. ‘US 13% of consumers are predicted to own an in-home IoT device by the end of 2015 (EPRS, 2015).

7. Need for Social Integration - Potential long-term market driver, as global trends such as connected health grow as demand and cost for home/community health increases.

8. Growth in Wearables - The second key technology outlined by EPRS (2015)


2 Key Steps for Preparing Your Pitch To Industry

TAKE OUT YOUR WORKSHEETS

Step 1: Identifying your USPStep 2: Selling a Strong Research Proposal


Step 1: Your Unique Research Selling Point

Unique Selling Points - Group:

1. Focus on Nursing, Midwifery, Allied Health Professional and Psychological disciplines

2. Bring knowledge of patient care, management and service delivery

3. Access to patient, clinical partners, trial sites

USP’s individual:

1. Behavioural change in chronic disease management

2. Action research methodology approaches to tech design

3. Understanding of measurement outcomes to aid user centric design approaches to tech development.

This will help IDENTIFY AND BUILD your tailored network


Worksheet Task 1


http://www.youtube.com/watch?v=Qe10ExwzCqk

Adapting Your Skills to an Industry Need

Now you have defined your USP

Q) If Google came asking to use Project Tango in healthcare, in a hospital for exampleHow would you advise them based on your background and skills?

Quick breakup into groups of 5 and Discuss


Bringing a Need to Industry = Creating Impact:

1.Improve the competitiveness of the EU on multiple levels in a global market: research, industry etc.

2.Improve the occupational skill sets, enhance employment opportunities etc.

3.Show a proposal that can be realistically applied to the EU context as well as be sustained and scaled globally.


Addressing ImpactNeed a clear business proposition addressing;

– Competitive analysis & Market size.

– Market analysis and value proposition

– Cost benefit analysis, business and commercial development strategies.

– Industry partner benefits from the commericalisation of proposal IP

– That academic publications can still proceed were needed

– You can research on IP – Non commerical use


Worksheet Task 2


Step 2: Selling a Strong Research ProposalWrite down a the most important research idea or project you

are working on or want to work on

1. Why bother? - This will be all about the lack of skill in Europe for this industry or the societal challenge you are addressing. What already available isn’t good enough etc. Facts and figures are very important

2. Is it a European/global priority? Background to your work

3. Is the solution already available? What is the difference between what you are doing and what is already out there. Where exactly is the innovation?

4. What would happen if you weren’t funded or supported by Industry?

5. Why are you the best person or people for the work?


1. Who is is your contact? What is their track record with academia?- Can they focus on the programme?- Are they easy to work with?- Are they part of the Business or Research Unit in the company?- What are their internal protocols for approval on collaboration?

2. Do they fit your need?- Is their a good balance with your team?- Has there been prior collaboration between partners?- Is their significant lead in time to build with them?- Does the proposed work have strong proof of principal?- What is the strength and competitiveness of the companies involved? - What are their potential business/commercial models from the research?

3. Ethical? Does you or your School agree with the sector?- Midwifery – Linking in with baby formula companies?- Mental Health – Linking in with Pharma?- Will IP to promote good social outcomes be restricted? (Make sure clear on GA)- Be strong don’t bend to your morals – Will be other opportunities!!

Deciding to Participate with Industry


Conclusions1. Critical = applied research GRANTS particularly at EU level = IMPACT

2. Understand their Language – Over academic approaches will kill engagement

3. No real roadmap – Its all about visibility, flexibility, serendipity, slights risks and Energy

4. FOCUS on choosing best partners for collaboration – THINK FAST ACT FAST

5. Be Visible and Remember Business is Business!

ISSUES FOR WIDER DISCUSSION!

1. Faculty - Should consider networking budget awards and mentorship programme.

2. College - Due to IP issues publications may be restricted - Need to look at how KPI’s are measured for those engaged in industry research in terms of promotion.

3. Faculty/College - we need more understanding of how health fits into the Innovation/Entrepreneurship strategies, EIT KIC etc. -

Thank You Dr. John Dinsmore (tweet @johndinsmore)

TCPHI

E-mail: [email protected]: www.proact2020.eu

ProACT Twitter: @proact2020

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