how to succeed with your online business

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This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane. Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more. The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!


  • 1. How to Succeed WithYour Online BusinessYVETTE ADAMSTHE CREATIVE COLLECTIVE @creativecollect

2. START UP PHASE:How do you set up an online business??Quick answer? Better answerDomain nameBusiness plan including digital marketing strategyCorrect business structureWebsiteDomain name, business name registration &trademarkProfessional website that you can update easily &quicklyOnline systems and procedures 3. STOP! Before we go any further:What do you want out of your life? Time with my children beach, walks in the parks Time with my partner no kids, quality, talking Holidays international travel once a year, long weekend + atleast 3 times a year Time with my girlfriends wine & nibbles Music time to download, enjoy, share Fitness healthy, strong, high energy Relaxation & self care day spatreatments, massages Personal development time to read,grow, learn, experience 4. Fittingit all inDate nightFitnessKidsSleepSocial 5. The tools and equipment youll need to succeed A decent computer laptop v PC Back up system dropbox Virus protection AND spyware protection(AVG & Malware Bytes) Browser Internet Explorer, Firefox, Googlechrome Email address Internet connection Microsoft v Google Apps Accounting software, wiki system, CRM,emarketing Efax? VOIP? Smart phone 6. How much toWhatSEO pay?features? Hosting? Updates?Design Analytics What platform?Who shoulddo it? 7. But dont just design for the web 8. Building websites is a lot like building housesThen if you want to sell on it, you better go to market! 9. Top tips in start up phase Establish a schedule, communicate it with those around youand stick to it! Get the best technology you can afford but avoid buyingsoftware outright or getting stuck in plans Invest in a website, and work at it until you get it right Always be looking for ways to build a database Social media is an excellent place to get started too - testmarkets, price point, target market, gain feedback (polls,surveys), check what posts get most likes/clicks etc Only buy what you REALLY need 10. GROWTH PHASE:How do you build your brand and make money??? Leverage your time Systemise & procedurise Focus on ROI marketing everything Commercialise your Track & measurewebsiteeverything 11. Ways to commercialise your website Google Adsense Affiliatemarketing Ads on siteand emailbroadcast Sell products Sell yourknowledge ebooks etc Blogging &articles withhyperlinks 12. Leverage your timeOutsource what you dont enjoy, arent good at, and dont havetime for. Train yourself to constantly think could someone elsedo this?WorkVAs experiencestudentsInterns ContractorsFranchisees Trainees 13. ROI Marketing Do I think I will get the money back and MAKE money from themarketing activity that I am investing in? Will I break even? Am I happy to do it for building the brand / brand awareness 14. Online Marketing Strategies Banner ads Emarketing Affiliate marketing SEO search engine optimisation Blogging Facebook ads Google Adwords Article writing Press releases Social media 15. More ways to grow your online business.. Optimise your website and dominate keywords you want to befound for Be a content making machine blogs, videos, podcasts Apply for tenders & grants Collect testimonials & case studiesto prove your worth Seek speaking & writingopportunities Diversify your income streams Continue to communicate with yourdatabase autoresponders,broadcasts Form alliances/merge/acquire Target new markets Licence/white label/franchise 16. Top tips in growth phase Build the brand using ROImarketing PR, emarketing & awardssubmissions worked for me Keep procedurisingEVERYTHING! Leverage your time always! Get training in what you dontknow enough about Build your networks my onecoffee a week policy Surround yourself with a goodteam lawyer, accountant +++ 17. MATURITY PHASE: Preschooler / prep Consolidate! What is working, what is not? Competitor analysis Revamp your brand Keep working on your website Keep marketing 18. Accept change, embrace it &progress, or be left behind 19. TREND #1: Smart phonesSmart phones: anything BUT a phone! 20. TREND #2: The rise of the tablet 21. TREND #3: Apps 22. TREND #4: More online retail 23. TREND #5: Social media 24. Some more compelling statsTREND #5: Social media 25. TREND #5: Social media 26. TREND #6: More online video 27. TREND #7: More sharing 28. TREND #8: More broadband access 29. FACT: The Digital Wave is alreadyhere.Which wave are you riding? 30. Free Government funded webinars[DEEDI initiative] 31. BYO laptop sessions - $197 for a full day Common problem: attendees Locationsparticipate in seminar and return toSunshine Coastbusiness and struggle to execute Mackaytime & confidenceBrisbane 27 March Twitter, Solution? Live, highly interactive and2 Apr - Facebookinstructor led laptop sessions working on their accounts live withsupport on handTopicsLinkedinTwitterFacebookGoogle+WordpressPay per clickVideo marketingAnd more! byo 32. Social media success squadBut it all changes so fast!How do you keep up to date?You could spend hours upon hoursof studying OR participate in our Social Media SuccessSquad and get:Monthly webinars with our social media specialist includes key updates + opportunity to ask questions andlearn in group formatAccess past recordings on topics 8 now availableExtensive resources in secure zonePrivate Facebook group network with others and asksocial media questions share successes$47/month 33. 12 week program most of it online 12 webinars all recorded watch when it suits you 12 eLessons emailed weekly Private Facebook group Members only area full of resources Accredited unit BDBEBU501A - Investigate and designe business solutions AND a rebate valued around $200 to keep!!! ALL THIS FOR ONLY $250!! live later today!