1. Make your LinkedIn headline distinctive and clear▶ 3-10 words (shorter is better)▶ Not your job title!▶ Be clear, not cute. ▶ Your headline should be self-explanatory when viewed by a stranger in search results

2. Use your LinkedIn Summary to tell people what you want to get paid to do▶ First sentence explains how you help others, such as, “Clients call me when they need help with…”▶ Second paragraph gives details to support your first sentence▶ Third paragraph provides examples▶ Say what you want to do now, not what you used to do

3. Publish at least two LinkedIn articlesper month ▶ ONE message per article▶ 400-600 words per article▶ Headline tells readers what to expect▶ Story delivers what headline promises▶ Image enhances story▶ Use the word “you” often▶ Use short paragraphs▶ Author’s credit at bottom should include 1-2 links and a reason to contact you

4. Expand your network▶ Kindness first: every day, help other people before you do anything else▶ Treat different people differently. Know what would be valuable to each contact, and try to provide it▶ Be intellectually provocative▶ Be memorable. Use pictures, examples, and stories

How to Succeed on LinkedIn by Bruce Kasanoff v3.0