how to succeed in online teaching

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Learner Profile Worksheet 0136 Fundamentals of Online Teaching

Designer: David Berry

Course Title : Strategic Crisis Management for the Hospitality Industry

Date: March 25, 2013

Student Body A: The demand for this course is specific to the 4th year curriculum in a Bachelor of Business Degree that

specializes in the managerial operations area of the Hospitality Industry. For the purposes of this design

exercise, the learner profile presented will be specifically for these young students.

Student Body B: The course is unique and there would be a demand for Managers in the Hospitality Industry. These wouldbe junior to senior department managers that are looking for a course that would help them acquire the

knowledge to be better prepared for crises, to better perform during the crisis and to mitigate the effects

of the crisis during the recovery stages.



Student Body A:

4th year Business Students

Student Body B:

Hospitality Business Managers

Age range Students in this course are at the 4th year level of the program. Their minimum age will be 20years old. Colleges have experienced a greatincrease of mature students over the pastdecade, so the maximum age could be 40 yearsold. Even so the vast majority of students are

younger, meaning the median age would still be23 or 24 years old.

Students will be middle to upper management, allin the Hospitality industry. Age will vary from 25to 45

Educational

background

All students have graduated from High school at

an advanced level. (Admissions standards inOntario require Degree (4 year) path courses

rather than Diploma (2 year) courses.) About

20% of students have been admitted to theDegree program after graduating with a 2 year

diploma in Hospitality Business Management. An80% GPA is required to get into the programafter the Diploma.

Varies: The development of the Industry in the

last 20 years has seen management hiresrequiring College / University education.

Unfortunately business or hospitality programs

never presented courses in crisis managementand the most experience that hospitality mgt

have with such a concept is the detailed trainingrequired by local authorities and brand HeadOffices for fire emergencies.

Culturalbackground

Our students cultural background varyconsiderably. Half are domestic students fromOntario. But 20% of these students could be first

generation Canadians. The other half havestudent visas, originating from countries all over

the world. International students are from China,

India, Russia, Jamaica, Brazil, Africa etc… Theircultural background varies, but since this is a 4th

year course, all students have worked in groups

together and are very familiar with each other.Their academic and work culture should be

similar.For design purposes of this course, I shall pay

close attention to the cultural norms of thestudents.

The hospitality industry has always been an ‘easyentrance’ employer. Immigrants and firstgeneration Canadians were welcomed to the

industry and the progress to management was anatural progression. The result is a varied cultural

mix within the managerial composition.



Student Body A:


Student Body B:


Employment and

familyresponsibilities

All 4th year students in Hospitality work part-time.

The average student will work 20 to 25 hours perweek, with the majority of hours on the weekend.

International students have work visas but tendto work less hours.

The hospitality industry is a very time consuming

occupation. During high season, 50 to 60 hours aweek could be the norm.

Student status(part-time, full-time)

All students are Full time students. That willrequire 5 courses or 15 hours of class scheduledper week.

Part-time student

Geographiclocations (local,regional,statewide,

national,international)

All local The course would be offered on a globalperspective together with a HospitalityManagement Certificate requiring 6 or 7 othercourses.

Computer andInternet access

100%Experienced in LMS

• Wikis

• Journals

• Emails• Discussion boards

• Group ManagementMS Word and excelKnowledgeable in Internet research with Library

Data Bases

Will have experience in emailing and basicinternet searches.Will need to have reinforced instructions on how

to use LMS systems ie

• Wikis• Journals

• Discussion Boards• Group Management

Will need to have instructions on how to research

using Library Data Bases.



Student Body A:


Student Body B:


Prior online

learningexperience

The Bachelor Degree program requires that at

least 2 course be delivered On-line. This meansthat by the 4th year, all students have done at

least one on-line course.College policy encourages Blended learningtechniques for course delivery. Students willhave experienced at least 6 of these types of course delivery.All courses delivered in the college use the

Blackboard LMS. By 4th year, students will becompletely familiar with Blackboard toolsincluding Discussion Boards, Wikis, Journals,

group management, etc.

Varies…

Some experience with industrial training systems

Prior knowledge of subject matter

They understand Operational and legal RiskManagement but not Crisis managementtechniques.

Advanced knowledge and experience withOperational and legal Risk Management systems.

Goals, motivationsor reasons forenrolling in thecourse

3 credits required for graduation General InterestDesire to improve managerial SkillsImpress the boss

Learning needsand interests

related to thecontent

These students are looking to learn managerialprocesses and techniques. They have

experience and education to understandorganization structure, and behavior. The coursemust present planning and ethical problem

solving techniques that management will use tomanage, control and mitigate the crisis.

These students are looking to learn managerialprocesses and techniques. They have

experience and education to understandorganization structure, and behavior. The coursemust present planning and ethical problem

solving techniques that management will use tomanage, control and mitigate the crisis.

Reading and

writing skills

Experienced and capable to structure a report or

an essay. All essays must follow the APAreference guidelines.

Capable to write a report.

Will need support and reinforcement for Researchand referencing

Research Skills Students will need to access and know thestructure of academic journals.

Students will need to access and know thestructure of academic journals.



Student Body A:


Student Body B:


English language

proficiency

Level 6—Formerly Limited-English Proficient/Now

Fully-English Proficient:A pupil shall be classified level 6 if all of the

following criteria are met:(a) The pupil was formerly limited-Englishproficient and is now fully Englishproficient.(b) The pupil reads, writes, speaks andcomprehends English within academic

classroom settings.

Level 6—Formerly Limited-English Proficient/Now

Fully-English Proficient:A pupil shall be classified level 6 if all of the

following criteria are met:(a) The pupil was formerly limited-Englishproficient and is now fully Englishproficient.(b) The pupil reads, writes, speaks andcomprehends English within academic

classroom settings.Computer skills Experienced

• Word Processing

• Learning Mgt. System usage• Email

• Research data bases• Journal writing• Wikis

• Discussion Boards

ExperiencedWord Processing

EmailNeeds detail instructions on how to access and

operate• Learning Mgt. System usage• Research data bases

• Journal writing

• Wikis• Discussion Boards



Student Body A:


Student Body B:


Learning skills Cognitive:

As 4th year students they are (or should be)capable of critical thinking to facilitate analysis,

synthesis and evaluation. Every student in thiscourse has at least a year of experience in theindustry and thereby capable of applying theseprocesses to realistic business problem solving

Metacognitive:

Survival as a 4th year students means that theyare organized and fully capable of schedulingtime and pacing of workload. Their motivation at

this point is graduation.They have great experience working as a group

within the educational environment.

Cognitive:

These students are experienced in the industry.They are fully capable of problem solving in thebusiness environment. By maintaining thiscourse as an application within the Hospitality

industry, their experience will be a tremendousasset to their ability to analyze, synthesis and

evaluate.

Metacognitive

Teamwork for this student will be a challenge.Not because they do not have experience in

working in teams. The hospitality industry is aTeam driven industry. They have the experience

and leadership capacities from work. They willfind the on-line management of teams a different

role and will probably need assistance.Otherwise their time management skills will bedirectly proportional to their motivation.

Disabilities Reasonable Accommodation can be made for alldisabilities. However; as an on-line course a

good deal of the accommodations will have to bearranged and sponsored by the student. The

professor and the institution can provide extra

time, and more frequent tutoring. Reading

impaired software and tools are examples of features that the students will have to acquirethemselves.

Reasonable Accommodation can be made for alldisabilities. However; as an on-line course a

good deal of the accommodations will have to bearranged and sponsored by the student. The

professor and the institution can provide extra

time, and more frequent tutoring. Reading

impaired software and tools are examples of features that the students will have to acquirethemselves.

Other (describe)

The dilemma demonstrated by the above comparison means that the course design for the Student body (B) of management personnel will have

to be developed with a complete supportive library of instructional tools. These students will be inexperienced with Learning Management

Systems. Extra time and support will be a necessity.

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