how to succeed at audience engagement
TRANSCRIPT
How To Succeed At Audience EngagementFrom the good people at Interactive Meeting Technology
Did you know?most attendees stop paying attention after
10minutes
Yet, we ask attendees to listen quietly for
4-6per day at the average conference.
hours
100% is just a dream
Did you know?there is no way to achieve 100% attendee
engagement…unless you consider sitting quietly in chairs in rows engagement.
How do you energize your attendees
and create conversations?
STEP 1: LOOK FOR THE
ENGAGEMENT OPPORTUNITIES
OPPORTUNITIES EVERYWHEREYour Events are Filled with Engagement Points
In a room of 500 – put the panel in the hot seat by giving
everyone a voice and collecting questions digitally.
At a party for 3,000 – accelerate the social conversation by putting
content on visual displays and measuring the impact.
In a hybrid meeting – integrate responses from the virtual and
face-to-face audience into a cohesive experience.
In a lounge – turn social media into décor to tell your event’s
social media story.
At your experiential event – capture customer experiences for
attendees to share with friends.
In a social media lounge – let attendees visualize social
conversations alongside brand conversations.
In your booth - let attendees play trivia games about your
products and services while you gather valuable lead data.
At a leadership conference - let employees submit ideas and
rank them on a touch screen.
In a company expo - encourage exhibitors to share digital
documents saving you money on printing costs and supporting
your CSR initiatives.
In a gala with non social media users - use text-to-screen
capabilities to capture texts and photos with social content.
In a customer event - reinforce key messages by connecting
attendees to content through games.
In a trade show booth - gather valuable insights, share
documents and enter contestants into a drawing.
STEP 2: DEVELOP AN ATTENDEE
ENGAGEMENT PLAN
THINK ABOUT YOUR AUDIENCEDigital strategies can reach these new audiences
CONSIDER ATTENDEE BEHAVIORSAdopted from the book “Groundswell”
Attendee Behavior Type Description
Creator - Has the capacity to create new things from scratch.
Critiquer - Comments on the work of others.- Unwilling to create anything himself.
Collector - Collects sets of things.- Defines success as finishing the collection
Sharer - Willing to share others ideas.- This person is all thumbs & retweets early & often
Joiner - Likes contests
Spectators / Inactives - These people sit back and observe.
MAP INTERACTIVE CONCEPTS TO YOUR GOALSCreate Layered Engagement By Screening Against Attendee Behaviors
RecommendationsIdentify Goals& Objectives
Generate Ideas
PrototypeSolutions
EvaluateSolutions
Evaluate Solutions against:- Attendee behaviors- Collaboration style- How well does it tie to your message?- How does it tie to your goals / objectives
Generate Ideas & Prototype Solutions- Conducted research on the market- Reviewed client input- Generated ideas- Test out ideas in time and space
STEP 3: PLAN FOR THE PEOPLE,
PROCESS AND TECHNOLOGY
Audience engagement is more than technology. You need to
think about the people and process as well.
Don’t forget people & process
Can they just walk-up and get started? Or do you require
attendees to download, install and login? Eliminate as many
barriers to participation as possible.
How easy is it to participate?
In this example, creators enter ideas into iPads privately.
Approved ideas are displayed on touch screens and critiquers
can vote for their favorites. Best idea wins.
Are you reaching people where they most comfortable?
Do you need facilitators, moderators, concierges and other staff
required to execute the project? What skills and training do they
need onsite to be successful?
Do you have the right people?
The man in the video is evaluating attendee created videos. It’s
step 2 in a larger process – but the only one he needs to take.
What steps are required to achieve success?
STEP 4: MEASURE YOUR IMPACT
Attendees answered 25,000 questions about IBM’s products and
services with the challenge bar game.
1,000 Attendees downloaded 6,500 digital documents from 83
trade show booths saving thousands of dollars in printing costs.
6,500 Downloads
Social media investments can be measured based on brand reach
and engagement. Both short and long term.
40,000 Likes & 900 Comments in 24 hours
QUESTIONS?
MORE INFORMATION
Presenter: Samuel J. Smith
Email: [email protected]
Phone: 612-200-1010 ext 1
Twitter: @samueljsmith
Web: http://interactivemeetingtechnology.com
Digital Solutions: http://www.socialpointforevents.com
http://www.socialpointforevents.com
Succeed at Attendee Engagement
Ask. Answer. Poll. Rank. Play. Capture. Display. Share. Measure.
How To Succeed At Audience EngagementFrom the good people at Interactive Meeting Technology