how to structure a content strategy that works
TRANSCRIPT
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HandsOnWP.com @nick_batik@sandi_batik
How to Structure a Content Strategy That Works
Austin WordPress Meetup April18, 2016
Presented By Sandi Batik & Nick Batik
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HandsOnWP.com @nick_batik@sandi_batik
WordPress Beginner Question
Do you understand the difference
between a Page and a Post?
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HandsOnWP.com @nick_batik@sandi_batik
Do you understand how to use Categories to guide
your Content Strategy?
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HandsOnWP.com @nick_batik@sandi_batik
Do you understand the purpose of WordPress Tags?
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HandsOnWP.com @nick_batik@sandi_batik
5-step System to Write Copy That Consistently Attracts Your Target Clients
and Organically Build SEO
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HandsOnWP.com @nick_batik@sandi_batik
STEP 1Take the time to analyze what information your target market is looking for and why.
What problems are they trying to solve?
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HandsOnWP.com @nick_batik@sandi_batik
STEP 2
Set your Categories to those high-level topics that represent the topics your clients are seeking
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HandsOnWP.com @nick_batik@sandi_batik
STEP 3Turn on the Idea machine
- look for ongoing topic conversations-online & off
- Use your blog and Cornerstone pages to express your unique value as an industry expert
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HandsOnWP.com @nick_batik@sandi_batik
STEP 4
Tune Your Idea Machine
Feedlyhttps://feedly.com/i/welcome
Goggle Alertshttp://www.wikihow.com/Use-Google-Alerts
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HandsOnWP.com @nick_batik@sandi_batik
STEP 5• Use a Content
Framework
• Every thing I know about writing I owe to:
• Mother Mary Gerald• Copyblogger• & Troy Dean
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HandsOnWP.com @nick_batik@sandi_batik
The WordPress Blogger Six Step Framework
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HandsOnWP.com @nick_batik@sandi_batik
THE PROMISEYour blog introduction should outline the promise of what you will deliver
The 'Big Why' someone invest their time with youHow will they benefit?
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HandsOnWP.com @nick_batik@sandi_batik
THE PROBLEMNext your content needs to outline the problem your readers are facing - which reinforces why they need
read your article
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HandsOnWP.com @nick_batik@sandi_batik
MYTH BUSTINGThis is the part of the blog or Cornerstone copy you position yourself as an expert by busting a common myth your readers are likely to believe.
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HandsOnWP.com @nick_batik@sandi_batik
THE METHODIn this section of your content you actually teach your
3 to 7 teaching points.
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HandsOnWP.com @nick_batik@sandi_batik
THE DO’S & DON’TSIn this section you outline the some of the tips for advanced users and the mistakes that newcomers
make.
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HandsOnWP.com @nick_batik@sandi_batik
NEXT STEPSFinish off your piece of content with a call to action or
an action step. Give your readers something to do and they are far more likely to remember you
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HandsOnWP.com @nick_batik@sandi_batik
Cool Tools To Help BuildYour Content Strategy
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HandsOnWP.com @nick_batik@sandi_batik
Edit FlowAn editorial workflow management system
https://wordpress.org/plugins/edit-flow/
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HandsOnWP.com @nick_batik@sandi_batik
Table Pressallows you to add tables into your WordPress posts and pages
without writing any HTML or CSS.https://wordpress.org/plugins/tablepress/
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HandsOnWP.com @nick_batik@sandi_batik
Canvaintuitive drag and drop interface creates
beautiful graphic designs edit imageseasy to use even for beginners
https://www.canva.com/
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HandsOnWP.com @nick_batik@sandi_batik
PictoChartcreate beautiful infographics charts and presentations
http://piktochart.com/
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HandsOnWP.com @nick_batik@sandi_batik
Navigation Tips and TricksWhat issues are tripping you up?
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HandsOnWP.com @nick_batik@sandi_batik
Navigation ResourcesWordPress Mega Cheat Sheet
http://wptricks.net/monster-wordpress-cheat-sheet/
"Working the "404 Error" Pagehttp://wptricks.net/create-effective-404-page-wordpress/
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HandsOnWP.com @nick_batik@sandi_batik
FREE RESOURCES
Nick and I are working on adding new resources to the Hands On WordPress Free library every week, so check in often.
For a free copy of the freelance resources and places to find freelance projects go to: https://handsonwp.com/join-library/
GET CONNECTED — Join and contribute to the Austin WordPress Tribe athttp://www.meetup.com/austinwordpress. We look forward to seeing you at a #WPATX meetup soon
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HandsOnWP.com @nick_batik@sandi_batik
Sandi Batik WordPress evangelist, consultant, trainer,
curricula developer, author, unapologetic geek, unrepentant capitalist, lucky enough to do what I love everyday. I’ve served as Austin WordPress
Meetup co-organizer since 2010. With my husband Nick Batik, co-founded Pleiades
Publishing Services in 1992 and Hands-On WordPress Training in 2010.
Follow me @sandi_batik / @WPATXContact me at: handsonwp.com
https://www.linkedin.com/in/hsandrachevalierbatik
Presenter
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HandsOnWP.com @nick_batik@sandi_batik
Nick Batik
Started in web development in 1994 and have been a WordPress consultant, and web developer since 2007. A WordPress evangelist, I’ve served as Austin WordPress Meetup co-organizer since 2010. With my partner, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010.
Follow me @nick_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/nicholasbatik
Presenter