How to Stop

Wasting Time and

Money on Tech

Stephen Pacinelli

CMO, BombBomb

tech·nol·o·gy

tekˈnäləjē

noun

The application of scientific knowledge for

practical purposes, especially in industry.

Technology

Part

1

Don’t Use

Technology for

Technology's

Sake

Topic

1

Is it based in a customer need?

Implementation plan?

Can we measure the solution’s impact?

What specific business goal are we trying to accomplish? What specific business goal are we trying to accomplish?

Is it based in a customer need?

Implementation plan?

Can we measure the solution’s impact?

Part

1

Do Leverage the

Expertise of

Others

Topic

2

DESIGN PICKLE

Part

1

Don’t Automate

Relationships Topic

3

Part

1

Do Take

Advantage

of Big Data

Topic

4

Part

1

Do Use Video to

Tell Your Story

Topic

5

Dad

Give

People a

Chance to

Like You!