how to start analyzing your competition on social
TRANSCRIPT
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HOW DO YOU START ANALYSING THE
COMPETITION ON SOCIAL MEDIA?
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Smart competitive analysis does not mean
checking your competitors pages from
time to time
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You need to collect deep data, sit down & analyze it.
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And take actions based on it
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But here’s why competitive analysis is
worth your time:
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You get a full picture of what’s happening in your market & industry.
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You are able to benchmark your ownaccomplishments against theirs.
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You learn from their mistakes & successes,
as well as their content strategy.
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You get to know your prospective clients better
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and even generate leadsfrom unhappy customers.
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Ultimately, you stay ahead - by analysing your competition
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you will be able to predict their behaviour.
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Sounds good?Here’s how to start!
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1. Ask: who are your direct and indirect competitors?
What social media networks do they use?
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2. Ask: what social media data will you base your
competitive analysis on?
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5 social media metricsto start with:
A. Audience size by country B. Audience growth (% over a month)
C. Number of page posts per weekD. Number of interactions
E. Top posts
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3. Gather data and analyze
the comparison.
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4. Don’t keep data in silos. What decisions should you
make based on the insights you received?
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Our FREE 'Know your numbers' tool provides you with a side-by-side comparison (you vs your competitor)
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on 5 of the social media metrics we've mentioned.
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It's a great place to start with your analysis!
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Go to our homepage 👉socialbakers.com (direct link in post) and get a comparative
report in your inbox within minutes.