how to stand out online
DESCRIPTION
A small cartoon presentation with 5 rock-solid tips on making your brand & biz stand out online.TRANSCRIPT
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ONLINEHOW TO
STAND OUT
BY MARS
DORIAN
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STAND OUT
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THE WORLDDOESN’T
ME-TOO-BRAND
NEEDANOTHER
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STAND OUTOR DON’T BOTHER
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HERE’S HOWIN 5 STEPS :
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no.1
TURN
BE ON A
MISSION
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STAND FOR SOMETHING
BIGGERTHAN YOURSELF
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What sta te ment about huma nity does your brand make?
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What sta te ment about huma nity does your brand make?
The big ger the sta te ment, the big ger the idea,
the big ger your brand will become.
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PEOPLE DON’T BUY WHATYOU DO, THEY BUY WHYYOU DO IT
“
“SIMONSINEK
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no.2
TURN
TELL AREMARKABLE
STORY
ONCE UPON
A TIME
...
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PEOPLE CRAVE
EMOTIONS
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PEOPLE CRAVE
EMOTIONS
COMPELLING STORIES ELICIT EMOTIONS
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TELL COMPELLING STORIESAND MAKE PEOPLE CRAVE
YOUR BRAND ©
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no.3
TURN
CREATE AKICK-ASS
BUSINESS CARD
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A KICKASS BIZ CARD
IN THE OFFLINE
WORLD
STANDOUTHELPS YOU
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TO CREATE AN EFFECTIVE ONE,YOU HAVE TO INCLUDE THE FOLLOWING--
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MAKE IT STAND OUT
1 WOW !
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TELL ME HOW YOU CAN HELP ME
MAKE IT STAND OUT
1
2APPEAL TO
SELF-INTEREST
WOW !
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TELL ME HOW YOU CAN HELP ME
MAKE IT STAND OUT
WHAT DO YOU WANT ME TO DO NOW ?
1
2
3CALL TO ACTION
APPEAL TOSELF-INTEREST
WOW !
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SHUT UP AND TAKE MY MONEY*
*A POTENTIALCUSTOMER ?
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TURN
TMno.4
CREATE YOUR OWNTRADEMARKS
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MAKE YOUR BRAND MORE MEMORABLE
BY CREATING UNIQUETRADEMARKS--
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YOUR OWN LANGUAGE STYLE
CREATE :
ICONIC DESIGNFOR YOUR PRODUCTS
A NOTEWORTHY STORY
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DO SOMETHING THAT NO ONE IN YOUR MARKET IS DOING AND THAN MAKE THAT
YOUR TRADEMARKTM
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no.5
TURNPLUS ITUP
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WHEN A DISNEY EMPLOYEE THOUGHT HE NAILED
HIS WORK...
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MR. WALT DISNEY HIMSELFCAME AND SAID --
THAT’S PRETTY GOOD, BUT...
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WHY DON’T YOUPLUSIT ?
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so...
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NEVER
NEVERNEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER NEVE NEVERNEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER
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EVER BE SATISFIED WITH YOUR WORK--
ALWAYS ASK YOURSELF:
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HOW CAN IPLUSIT ?
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AND ALWAYS REMEMBER THE MOST
IMPORTANT“RULE” OF ALL:
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CREATE
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OUTSTANDINGCREATE
IN THE MOST
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OUTSTANDINGCREATE VALUE
UNIQUE WAY
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UNIQUE WAYPOSSIBLE
OUTSTANDINGCREATE VALUE
IN THE MOST
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UNIQUE WAYPOSSIBLE
OUTSTANDINGCREATE VALUE
IN THE MOST UNIQUE WAY
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UNIQUE WAYPOSSIBLE
OUTSTANDINGCREATE VALUE
IN THE MOST UNIQUE WAY
POSSIBLE
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BAAM !
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BURRRRN THAT PHRASE INTO YOUR
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BURRRRN THAT PHRASE INTO YOUR
MEMBRANE
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HAPPY BURNING!
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IF YOU WANT TO CREATESLIDESHOWS
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IF YOU WANT TO CREATESLIDESHOWS
THAT STAND
OUT