how to skyrocket your blog following and create a revenue-generating machine
TRANSCRIPT
How to Skyrocket Your Blog Following
and Create a Revenue-Generating Machine
BRITTNI KINNEY
@Kissmetrics
#Kisswebinar
@ThueLMadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
I’m a VP at Influence & Co., a content marketing agency that helps companies position their key employees as industry experts. I like my coffee black, my whiskey straight, and travel when I can afford it. I think most
people just want to feel heard, and I’m happy to comply. I've also taken a sworn oath to never eat sushi.
BRITTNI KINNEY Vice President, Influence & Co.
@bkblackandgold
@InfluenceandCo
#Kisswebinar
@bkblackandgold
1 Section One: Introduction
How to Capture and Measure ROI
How Data Helps Create and Measure Revenue Goals
2 Section Two: The Tools Needed to Understand the Value of Content
3 Section Three: How to Skyrocket Your Blog Following
TABLE OF CONTENTS
#Kisswebinar
Co-Branded Content
SEO
Optimize!
Distribution
Pop-Up Offers and CTAs
Lead Nurturing
Incorporating Content Into Sales Process
WATCH WEBINAR RECORDING NOW
Why We’re Here
First Things First: The Tools Needed
to Understand the Value of Content
FIRST THINGS FIRST: THE TOOLS NEEDED TO UNDERSTAND THE VALUE OF CONTENT
What tools are you using to measure success?
#Kisswebinar
FIRST THINGS FIRST: THE TOOLS NEEDED TO UNDERSTAND THE VALUE OF CONTENT
#Kisswebinar
How to Skyrocket Your Blog Following
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Co-Branded Content — More enriched— More distribution possibilities— Tactics include webinars, guest-post swaps, co-branded whitepapers
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Think Outside the Box — Links aren’t for only SEO! — Makes your brand more visible— Creates a funnel— Tactics include using gated content at the end of every blog post
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Optimize! — Makes your content more valuable — Easy to do and keeps your content evergreen — Tactics include updating old blog content and changing out calls to action to increase conversion rates
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Distribution— Increases your exposure — Puts your hard work to use— Tactics include Twitter, Facebook, LinkedIn, LinkedIn Groups, LinkedIn Pulse, Instagram, weekly emails, drip campaigns, resource libraries
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Pop-Up Offers and CTAs — Makes it super easy for people to subscribe to your blog — Can grab the attention of visitors before they exit your site — Tactics include setting up an exit-intent pop-up or adding a field at the footer of each website page to capture blog subscribers
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Lead Nurturing— Provides education to your inbound audience — Shows off your expertise — Tactics include placing qualified leads in relevant email drip campaigns
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Incorporating Content Into Sales Process — Gives your sales team the resources they need to close more sales — Tactics include using applicable blog content in sales proposals
FOR MORE
DOWNLOAD THE STATE OF DIGITAL MEDIA
The State of Digital Media Top Of Mind
Insights From More Than 4 Million Published Articles Use Content to Engage Those
Who Matter Mosthttp://influ.co/2mT9lxq
TopOfMindBook.com
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
BRITTNI KINNEY Vice President, Influence & Co.
@bkblackandgold [email protected]
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen [email protected]
Questions?