how to set-up your social media monitoring system?
DESCRIPTION
Social Media Monitoring Dashboards are the futuristic way of looking to your business scenario and making decisions based on the insights from the dashboard. But there are lot of challenges in setting up social media monitoring dashboards. This presentation will take a look into the brief of it.TRANSCRIPT
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2012 (c) Copyrights InRev Systems
Welcome to Simplify360 WebinarHow to set-up your social media monitoring system?
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2012 (c) Copyrights InRev Systems
Agenda for Webinar
1.
•Understanding Social Media Monitoring.
2.
•Things to do before setting up your social media monitoring dashboard.
3.
•Identifying the purpose of Social Media Monitoring.
4.
•How you can optimize and use the social media data.
5.
•Summary/ DEMO
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2012 (c) Copyrights InRev Systems
Shift brought by Social Media
Before
Brands
One Way Conversation
NowBrands
Multidirectional communication
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2012 (c) Copyrights InRev Systems
Understanding Social Media Monitoring
• Blog Posts• Forum Conversations• User Review Sites• News Sites coverage• Twitter and Facebook Updates• Q&A sites
Other User Generated Content Site
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2012 (c) Copyrights InRev Systems
Elements of Social Media Monitoring
Other User Generated
Content Site
Trends in Conversations
(Market Intelligence)
Sentiments of People
Demographics of People
Identifying Key Influencers
Identifying Key Issues
Tracking Competitors
(Competitive Intelligence)
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2012 (c) Copyrights InRev Systems
Methodology
Keyword research on all the relevant terms associated with the brand and
its competitors.
Setting up the Brand Dashboard for all the products/relevant sectors.
Integrating all the social profiles (Twitter/Facebook) for the
engagement and performance measurement purpose.
Optimizing the Dashboard to tune the
output result.
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2012 (c) Copyrights InRev Systems
Things to do before setting up your social media
monitoring dashboard.
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2012 (c) Copyrights InRev Systems
Purpose of Social Media Monitoring
• Want to find out what people are taking about you?• Want to understand the trends in the Market?• Want to find out what people are talking about your
competitors.• Want to find out leads for your business.• Want to use the system to do your customer support +
PR.• Want to get insights to design your new marketing
campaigns.
What do you want to do with the social insights?
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2012 (c) Copyrights InRev Systems
Keyword Research
• Use Tools like Google + Google Adwords + Twitter Search to get General Idea on which keywords are being used by people.
• Make a List of these keywords
Do Hit and Trial method to optimize you keyword group.
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2012 (c) Copyrights InRev Systems
Keyword Research : Sample “HDFC”
Google Search
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2012 (c) Copyrights InRev Systems
Keyword Research : Sample “HDFC”
Google Search
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2012 (c) Copyrights InRev Systems
Keyword Research : Sample “HDFC”
Twitter Search
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2012 (c) Copyrights InRev Systems
Keyword Research : Sample “HDFC”
Keywords
Tools
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2012 (c) Copyrights InRev Systems
Purpose of Keyword Research
• Identify keywords that are bringing irrelevant and JUNK conversations.
• Identifying keywords which is overlapping with you keywords and brining irrelevant result (Peter + England)
Optimizing Your Monitoring Dashboard
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2012 (c) Copyrights InRev Systems
Setting Up the Dashboard
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2012 (c) Copyrights InRev Systems
Key Elements of Dashboard Creation
• The main keywords : eg “HDFC”• List of associated keywords : eg “Insurance”,
“Loan”• List of negative keywords : eg “JOBS”,”ICICI”
Dashboard Creation
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2012 (c) Copyrights InRev Systems
Key Elements of Dashboard Creation
Simplify360 Dashboard
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2012 (c) Copyrights InRev Systems
HIT and Trial Method
• Create 4/5 different Dashboard and check the quality of the conversations and optimize accordingly and choose the best one.
Iterative Method (Learning from Online Ads Method where many ads are run and best
performing ads are chosen)
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2012 (c) Copyrights InRev Systems
Example :
Simplify360 Dashboard
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2012 (c) Copyrights InRev Systems
Example :
Simplify360 Dashboard
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2012 (c) Copyrights InRev Systems
DEMO
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2012 (c) Copyrights InRev Systems
Questions please?
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