how to set up an ecommerce shop & drive visitors and sales
TRANSCRIPT
How to set up an eCommerce shop
Digital Teapot 2015
Katrina Gallagher
Notes & slides from today’s session will be
available by email.
If you have any further questions, contact
Notes & Statistics
What We Will Cover
● Introductions
● eCommerce platform comparison
● How to set up Shopify
● Enhancing your products
● Driving traffic
● Dipping your toes in the waters
● How to get into it
Introductions
● What's your name?
● What do you do now?
● What are you interested in selling?
eCommerce comparisonWooCommerce Magento Shopify Etsy eBay
How much does it cost? Free to download.
Transaction fee varies (choose your payment processor)
Free to download. £10,300/£53,000/ year for Premium
Transaction fee varies (choose your payment processor)
From $14.99 /month. +
Transaction fee 2.4% + 20p credit card rate
Transaction fee of 3.5% of the item price for every item sold.
From £17.38 - £217.38/month
Transaction fee 3.4-1.4% and 20p
Technical skills required? Yes Yes No No No
What is their distinguishing quality?
Works with your WordPress site, easy to manage, but some technical skills required to set up.
Great features, powerful marketing features. Self build version is tricky to set up & the enterprise edition is pricey.
Beautiful store designs and very easy to set up and use.
Large, targeted customer based and supportive community.
Ease of use with a global reach.
Some examples of how people have set up
their own websites using these tools
Examples
Themes
Magento site
WooCommerce site
Shopify
Ebay store
Etsy store
How to set up Shopify
1. Sign up to Shopify
a. You can take advantage of a 14
day free trial!
2. Before stocking your shelves, give
your store a makeover with a theme.
You can customise your theme.
3. Add a product;
4. Include full details including the
name, description, an image and
consider SEO.
5. Confirm your payment methods, local
tax rate and any shipping charges.
6. Launch your store!
Enhancing your products
● Look at what your competitors are up to
● Check out companies in different markets
● Think about what people would search for to find your product
● Add videos
○ Tip: Try Sezion to create bulk videos using a template!
● Write unique and well-written descriptions
● Be as helpful as you can, think about including;
○ Size guides
○ Comparison tables
○ Tools and tips
Driving traffic
Things you can test...
● Email marketing
● Search engine optimisation
● Pay-per-click marketing
● Social media and social
media advertising
● Affiliate marketing
● Partnerships
● PR
● Offline marketing
● Encouraging repeat visitors and testimonials
Dipping your toes
● Gain experience by working for other people
● You could help others by;
○ Copywriting
○ Graphic design
○ Product photography
○ Order packing and delivery
○ Bookkeeping
○ Social media management
How to get into it
● Volunteer for someone
you know
● Start an apprenticeship
● Apply for jobs where
training is offered
● Try online courses such as
Coursera, iTunes U, Moz
● Start freelancing on
Odesk, People Per Hour,
Sooqini
● Set something up yourself
in an area that you’re
passionate about
Further reading
● Social Media for Fashion - http://www.digitangle.co.
uk/blog/social-media-shoppers-stylists-image-consultants/
● Shopify examples - http://www.shopify.co.uk/blog/6037086-
40-stunning-ecommerce-stores-built-using-shopify
● SEO for photographers - https://yoast.com/photography-seo/
● Wordpress.org
● Magento.com
● Shopify.co.uk
● Etsy.com
● Stores.ebay.co.uk
QUESTIONS ANYONE?
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Thanks for listening!