Welcome to Deluxe

Presented by

• Brenda ArndtSocial Media Manager - Deluxe Brenda has 12+years in small business

and corporate eMarketing.

Facebook.com/deluxecorp@deluxecorp

Our discussion today:

• How to set up a Facebook Business Page

• How to set up a Twitter Account for Business

What you need to know about Facebook Pages

• You need to have a personal account on Facebook in order to create a Facebook page.

• Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. You can also add additional admins.

• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.

• All content posted on your Facebook page gets indexed on Google.

• You can target your posts by location, language and some demographics.

• You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.

• You can promote individual posts as per your strategy.

• Select your page title and category carefully as they cannot be changed once set.

Facebook, Setting up a business page

• You need to have a personal account first – sign in with your personal account

• Scroll to bottom of your feed and click on more – create a page

Facebook, Setting up a business page

• Choose what fits your company best.

Facebook, Setting up a business page

• Generally your logo but you can be creative

200 pixels x 200 pixels(scaled to 160 x 160)

Facebook, Setting up a business page

• Add keyword rich content in description• This small blurb will serve as the main 2-3 sentence description for your company. It will be on your

main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

Facebook, Setting up a business page

• Add a cover photo – be creative!

851 pixels wide and 315 pixels tall

Facebook, Setting up a business page

Show your product in a fun way Show visitors to your business

Introduce yourselfShow a collage of your products

Facebook, Setting up a business page

• Cover photo in place now what?

Facebook, Setting up a business page

• Start filling in content before you look at building your audience

Facebook, Setting up a business page

• Anatomy of a post

Facebook, Setting up a business page

• What tabs will you add? – Out of the box options are events, notes and videos

– You can add apps for any type of promotion or marketing content

Facebook, Setting up a business page

• The App Center– Allows you to choose an app to create contests, informational pages and so on.

Facebook, Setting up a business page

• Tabs can be used for any number of things you’d like to highlight

Facebook, Setting up a business page

• Tabs can be used for any number of things you’d like to highlight

Facebook, Setting up a business page

• Click on “Edit Page” then choose “manage permissions” • Choose permissions based on how you want people to interact with your page

Facebook, Setting up a business page

• Choose your category and community carefully these will effect how you show in search• If your page is an “unofficial” page and there is an official page for the brand list that page • You can choose up to 3 subcategories • Make sure all information is filled out fully

Facebook, Setting up a business page

• Add another Admin, Content Creator, Moderator• They must like your business page first

Facebook, Setting up a business page

• This is where you will see all of the apps you have loaded

Facebook, Setting up a business page

• Click on “Build and Audience”

Facebook, Setting up a business page

• You have the ability to create deals within Facebook. If you are a local business you will be able to offer deals when people check in to your business on Facebook.

Twitter

Setting up a Twitter account

Setting up a Twitter account

•Use a common business email address to set up your account•Choose your @business name carefully

Setting up a Twitter account

•Twitter will take you through a setup process

Setting up a Twitter account

•Choose the people or companies you wish to follow based on your business. Follow influencers, competitors, clients etc.

Setting up a Twitter account

•Upload your profile photo – generally your logo•Fill your Bio in completely

Profile image size: 180 x 180

Setting up a Twitter account

•Drop down menu items•Direct messages, Lists, Settings

Setting up a Twitter account

•You can change your design background

•1280 pixels wide and 800 pixels high

Setting up a Twitter account

Setting up a Twitter account

•You can change your header and profile information

•1280 pixels wide and 800 pixels high

Setting up a Twitter account

•You can change your design background

Header Image Size520 by 260 pixels

Setting up a Twitter account

•You can change your notifications

Setting up a Twitter account

•Lists and list management

Setting up a Twitter account

•Creating a list

Setting up a Twitter account

Setting up a Twitter account

Setting up a Twitter account

•What are Hashtags? How are they used?

Setting up a Twitter account

• #Discover anatomy

Setting up a Twitter account

•How to read a tweet

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Thank you!

Follow Deluxe on:Facebook: http://www.facebook.com/deluxecorpTwitter: @deluxecorpLinkedIn: www.linkedin.com/company/deluxe-corporationwww.deluxe.com for more information on social media products