how to set a school social media strategy (by samer chidiac)
DESCRIPTION
Quick Steps on how to Set a Social Media Strategy for a School or virtually any educational institutionTRANSCRIPT
Setting a School Social Media
Strategy
The Most Popular Social Media Networks
Social Media & Education
Social Media To Improve Student Life And School Rating
All teens use social media, schools can use this as a benefit
to reach students.
Better and easier methods to reach homes (students and
parents). Display messages, show actual imagery, up-to-date info.
Increase schools’ presence in the community.
School and Home as one entity.
Benefits of Social Media in Education
Student inducement for writing and reading
Students contact teachers
Parents contact teachers
Students upload videos
Videos of student's activities
up-to-date info regarding school
achievements
Direct contact with school
officials
On hand information
Up-to-date News
Direct streaming
EDUCATIONslow
TECHNOLGOYFAST
Why a School Social Media Strategy
EDUCATIONSocial Media
RU
LES
?
A School Social Media Strategy
PolicyEngagement PlanChannelsAudienceObjectives
It’s MORE about Education and LESS about Technology!
Steps of Social Marketing Plan
Step 1: Set Your Objectives And Measurement Plan
Raise knowledge of your school,
teaching methods, improvement
methods.
Exemplify the personality of your
organization
Strengthen relationships with
future clients, prospects, and
influencers
Improve student-teacher relationship
Improve parent-teacher relationship
Public Objectives
Build awareness regarding
school
Increase web site traffic
Improve search engine
rankings
Generate leads
Generate sales
Private Objectives
Step 2: Get To Know Your Tribes
Build a questionnaire (What websites are students most interested in? What Social sites do they use most?)
Analyze this data and build your personas
Gather Insights Directly From Your Students And Parents To Create More Targeted Social Media Campaigns
SPEND TIME AND MONEY CREATING A SOCIAL CAMPAIGN WHERE YOUR TARGET MARKET HANGS OUT MOST
(FACEBOOK, TWITTER OR LINKEDIN)
Step 3: Select Your Social Channels
• Account with constant follow up
• Page with recent activities and announcements
• Constant upload of photos/ video/ useful links
• 24/7 monitoring of other schools' accounts
• Ensuring constant contact with students
• Account with constant follow up
• Tweeting during school event and ensuring the widest number of followers
• Spreading the activities through pictures
Linked-In
• Setting up account for teachers to connect in the business world
• Sending brochures and flyers of the school to companies and managers to widespread
You Tube
• Constant upload of videos in the classroom and during extra-curricular activities
• Sharing videos with students through their Facebook accounts
Blogs
• Periodical blogging (weekly)
• Upload of workshops, feedbacks, brochures and flyers on the blog
• Upload of activities and journals of students, staff and faculty
Media
Search engine ranking
Facebook Ads
Google Ads
Commercializing on Ministry of education's
website
Commercializing on Children TV channelsS
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Step 4: Put Together An Engagement Plan
May – June
• Social media strategy (complete!)Agree social media campaigns with the business
• Look into resourcing needs for campaigns • Secure your brand names / URLs across the social Web (unless you
have already done this)
July – August
• Design and launch (selected social network) page structure• Prepare targeted content for your social network• Upload video content to YouTube etc.• Launch first campaign• Communicate with key influencers through Twitter and other
channels• Monitor conversations on direct chat
September – October ,,,
Step 5: Set Up A Social Media PolicyStating who the social media policy applies to, such as employees, teachers, parents, students…
Reminding the employees to understand any employment agreements, contracts or communication policies already in existence. This includes copyright, privacy and other applicable rules or regulations.
Define social media to include all forms of multi-media, social networking websites, blogs or any other digital content sharing service is covered within the policy
Set clear guidelines on how confidential information should not be used or published via social media (ex: Pictures without consent of individuals)
Request employees use a disclaimer or their opinions to those of the organization when referring to the organization
Make clear that any postings from employees from personal accounts should not include any logos or trademarks unless permission has been granted
Employees are not permitted to create their own pages, accounts or profiles using the branding or organizations name or slogans which could be misinterpreted as an official page by the public
The organization reserves the right to request that specific subjects are avoided or that individual posts can be removed if deemed unacceptable or inappropriate
Step 6: Bring Your Social Media Strategy To Life!
You now have a solid plan details everything you need to launch social media campaigns
Focus on achieving
results for your business and
your customers
Listen out for new trends, measure the
impact of your campaigns and
keep on tweaking your
plan
Thank you!