how-to sessies: customer journeys
TRANSCRIPT
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Customer journeys
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Wie ben ik?
@larsvantulden
Co-auteur van het boek
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Agenda•
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customer journey
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Het belang van customer journeys
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Het belang van customer journeys
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Het belang
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Het belang van customer journeys“Grootste gevaar: afdrijven naar het midden”
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Shop experience
Service
Klant behoud
Online strategie
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Niet alleen in ‘de echte wereld’!
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Bestaansrecht van je website
Je eigen klant als grootste concurrent
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Het belang
We verliezen van Het blauwe gevaar
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Het belang
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Het belang
20%
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Webshop
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Customer journeys
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Customer journeys
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In alle vormen en maten…
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Structuur
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Structuur
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Voorbeeld V&D
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Voorbeeld V&D
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Persona’s
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Persona’s – kind en carriere
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Persona’s – kind en carriere
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Voorbeeld V&D – kind & carriere
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Wrap up