how to sell software in 98 days (and sell $200m)

20
How to develop (awesome) software in 98 days (and sell 200 million)

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How Atlassian develops software in 98-day cycles and how this process created a $200M revenue for the company.

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Page 1: How to sell software in 98 days (and sell $200M)

How to develop(awesome) software

in 98 days(and sell €200 million)

Page 2: How to sell software in 98 days (and sell $200M)

David BonillaAtlassian Ambassador

[email protected]

Happy Ambassador!

Page 3: How to sell software in 98 days (and sell $200M)

in numbersfounded in 2002400 employees

25.000 customers

$200M salesbootstraped

Page 4: How to sell software in 98 days (and sell $200M)

Is from Mars

and from Venus?

WAT ???

(actually, we develop web apps)

Page 5: How to sell software in 98 days (and sell $200M)

2009CUANDO ESTE ESTARÁ

DEVELOPMENT

2009

Page 6: How to sell software in 98 days (and sell $200M)

How 98 days became 90

Page 7: How to sell software in 98 days (and sell $200M)
Page 8: How to sell software in 98 days (and sell $200M)
Page 9: How to sell software in 98 days (and sell $200M)

How 98 days became 90

Page 10: How to sell software in 98 days (and sell $200M)

How 98 days became 90

Page 11: How to sell software in 98 days (and sell $200M)

How 98 days became 90

Page 12: How to sell software in 98 days (and sell $200M)

How 98 days became 90

Page 13: How to sell software in 98 days (and sell $200M)

A Practical Example

Page 14: How to sell software in 98 days (and sell $200M)

Versions?

WAT ???Hardening?

3rd Parties Support?Compatibility?

Page 15: How to sell software in 98 days (and sell $200M)

OnDemand Revolution

Page 16: How to sell software in 98 days (and sell $200M)

From BTFcentric Mentality...

Page 17: How to sell software in 98 days (and sell $200M)

EVOLUCION: CONTINOUS DEPLOYMENT

To Continous Delivery

Page 18: How to sell software in 98 days (and sell $200M)

A Practical Example

Page 19: How to sell software in 98 days (and sell $200M)

Results (19 months)

0d

98d

196d

294d

oct-09 feb-10 jul-10 dic-10 may-11

121d

98d116d, 118d130d149d

95d

56d

JIRA

FE/CRUConfluenceBamboo

Studio

GreenHopper

• JIRA: Close to the goal. Still improving.• FE/CRU: continous improvement• Confluence: getting worst (Confluence 4 development)• Bamboo: general improvement• Studio: Good trend. Currently, enjoying Continous Deploy...• GreenHopper: Good Trend (more complex releases)

Page 20: How to sell software in 98 days (and sell $200M)

That’s all Folks!

Q & [email protected]

@david_bonilla