how to sell 54 apartments in one day · the digital and social media marketing that is a part of...
TRANSCRIPT
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How To Sell54 Apartmentsin One Day ??
Now that I have your 54% attention at least
Let us Focus on Marketing . The Digital and Social Media Marketing that is a part of your daily life now at Real Estate.
My name is Samir Arora and I have no idea what all the tech experts do with Social Medias digitally but I am in love with it and I love to share how it helps me in Marketing Real Estate !!
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Are You Married ?
Well, It has no co relation per say to Digital and Social Media Marketing. Or does it ??
Well, we will debate and vote for that at the end of this seminar but I am sure, I now have the
balance of your 46% attention, irrespective of the fact whether you are Single and Happy OR
Married and still acting Happy
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Social Media MarketingDefined
Social Media Marketing as building of social network of fans, followers and
connections using relevant and interesting content that allows
businesses to reach and engage more people and drive more Sales.
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Social Media MarketingRedefined
Newton’s law of Digital Marketing
For every action, there is an equal and opposite reaction and a much bigger
social media overreaction.
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The Real EstateSocial Media Market
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The World’s GreatestSocial Media Marketer is
Listening
Nurturing
Sharing
Leadership
Engaging
Responsiveness
Patience
Writing
Newsworthy
Unpretentious
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Simple 5 step Guide For the Amateur By the Amateur
1. Link your Blog to Your Website. Write Blogs.
2. Link Facebook Page to your Blog.
3. Link LinkedIn Page to your Blog.
4. Link Twitter Page to your Blog.
5. Create You Tube Ads.
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Set up the Goal for SMM
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What SMM did for business
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Think Big
Market Real Estate.
You never know.
You could become the President of United States.
Way to Trump :)
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Create Success Stories
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U and You Tube are 5th
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Promote, Engage,Measure & Optimise
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The Online Advantage
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Action Plan
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Sync SMM
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NetworkingDigitally Yours
• Your Network is Your Networth.
• Network Digitally.
• The base essence of business is that a customer must create a customer for you and that Network Referral can be grown Digitally also.
• Every Online Resource is a Referral source.
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7 Ways To Boost Real Estate Sales With
Digital Marketing
#1. Help Your Customers Through Your Blog– ‘Answer them’#2. Develop Your Strategy and Campaign from Conversion
Perspective#3. Engage Your Customers Wherever Possible – Email, Blog,
Social Media, Forums etc.#4. Market on Vertical Search Engines Properly and Extensively#5. Improve Your Advertising and SEM – Targeting, Budgeting
and ROI#6. Second Screen Marketing For Real Estate#7. Real Estate Video Marketing#8. Humanize…
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One House: 12 Social Media Marketing Strategies
1. Build a Single Property Website2. Curate a Pinterest Board3. Join a Google+ Community4. Buy Facebook Ads5. Share a Home Tour on YouTube6. Create a Facebook Event for Your Open House7. Advertise on Twitter8. Write a Blog Post9. Update Your LinkedIn Status10. Instagram Lifestyle Photos11. Live Stream a Tour12. Give a Shout-Out to Someone Else
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Clients want to get heard.
• There is one problem with real estate marketers on social media, and that’s social response. Sprout Social surveyed about various industries and the major issues they face on the space.
• It appears that even if people want to talk to the realtors, they are not talked back. Real estate stands at the 13 position, when it comes to social engagement. Quite poor!
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Response Time Stats
• Here are some stats that would show you the real scenario and help you understand where you stand:
• 89% of online users said response time is a premium factor to choose a real-estate agent.
• 45% of your clients expect you to respond to their queries within 15 minutes.
• 56% of them expect you to respond within 30 minutes.
• 45% of online real-estate inquiries never got a reply
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Digital StrategyReal Estate Marketing
Blog is the content publishing platform, where brands/business can redirect audience from social media
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Beering Social Media
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Growing the Digital Sales Cycle Funnel
I. Know your Property Portals and your Buyers
II. Online perception and Role of Creative in Branding
III. Continued Reallocation of Marketing Resources
IV. Being bold and Creating Buzz
V. Keeping prospects coming back for more
VI. No more Excuses for your Social Media
VII. Segment your Market and Customer segmentation by Geography
VIII. The Emergence of Interactive Technologies – Everywhere
IX. Mobile is a Must for all Technology
X. Perfecting the Art of Storytelling
The Digi Funnel Growth
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Wink Wink
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Why Digital specific to
Real Estate Marketing
o Lifestyle Pattern of Key Demographic segments
o Cost effective
o Branding is personal
o Burgeoning Third party Platforms in Real Estate Domain
o Measurable Conversions
o Real Time Dealings
Real Estate Marketing
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Q ? & Maybe A
Thank You !!
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Connect with me
Samir Arora
CEO and Founder – Huts Global
General Secretary CREA (I)
Ex Chapter Director – BNI Harmony
Call : 9845165703
Email : [email protected]
www.facebook.com/hutsglobal
Or #TheLieLama#
Real Estate Digital Marketing