how to self-publish your own contents on the internet market ( itunes , amazon and others)

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How to self-publish your own contents on the internet market (itunes, amazon and others) Heesuck Martin Jung, P.Eng Author of an Ebook “Mentoring of job-seekers @ Canada or U.S.” Present at 16-Nov-2013 Ottawa-Montreal Joint Symposium

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How to self-publish your own contents on the internet market ( itunes , amazon and others). Present at 16-Nov-2013 Ottawa-Montreal Joint Symposium. Heesuck Martin Jung, P.Eng Author of an Ebook “Mentoring of job-seekers @ Canada or U.S.”. Agenda or Summary Layout. Introduction - PowerPoint PPT Presentation

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Page 1: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

How to self-publish your own contents on the internet market (itunes, amazon and others)Heesuck Martin Jung, P.EngAuthor of an Ebook “Mentoring ofjob-seekers @ Canada or U.S.”

Present at 16-Nov-2013Ottawa-Montreal Joint Symposium

Page 2: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

IntroductionInternet Business Model

Agenda or Summary Layout

1234

Direct and indirect B-modelFree or Non-Free

Are you a prosumer?World is changing from mass consumer to prosumerPaper book vs. ebookPros and Cons

5678

What you need to make an ebook?Contents, ISBN and TAXIf you are too busy…Ebook support services

Epub formatConverting your txt to epub

Ebook storesRequirements and supports of stores

9 Store Publish sitesNot ebook selling site

1011

MotiveA personal experience

Q&AThanks for your patient

Page 3: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

1. Introduction

How much PSY earned by “KangNam Style”

• Youtube Ad : $870,000 (880 mil. Views)• iTunes Download : $2,400,000 (2.7 mil.

[email protected] x 70%, 30% goes to Apple)• What makes those difference ?

Source : thestar.com (http://www.thestar.com/entertainment/music/2012/12/05/gangnam_style_how_much_money_can_psy_make_from_youtube.html)

Internet Business Model

Page 4: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

YOUTUBE (INDIRECT MARKET)Customer (viewer) does not need to pay. However, ad may apply before playing video. Or you can subscribe the ad-free account with your expense.

Customer direct buy contents from market and own the materials. Use it as much as you want without Ads.

ITUNES (DIRECT MARKET)

2. Direct and indirect B-modelFree or Non-Free

Page 5: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

Producer + Consumer = Prosumer

• As Alvin Toffler (futurologist) predicted, world is changing from mass production to customized production with small quantity

• You may buy contents (book, music & video) while you may sell your own contents in Amazon or iTunes

3. Are you a prosumer?World is changing from mass consumer to prosumer.

Page 6: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

Paper book• Pros: traditional, intuitive, easy scan

and no power required• Cons: Initial publication cost is high (At

lease $20,000 required), Max.Royalty is 10%, Required ISBN & Publisher company

ebook• Pros: No physical weight & space, easy

to purchase, multi-device platform, possibly update, No cost to publish and maintain stocks, Royalty is high

• Cons: Device req’d(phone, tablet, ebook reader, PC or else), not intuitive, limited advertise for non-professional author.

4. Paper book vs. ebookPros and Cons

Page 7: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

5. What you need to make an ebook?Contents, ISBN and TAX

You need contents. In case of ebook, you may convert your materials to epub format

While paper book required ISBN number, you may not need ISBN since many company provide there own book ID system. So, ISBN is recommendation.While US sell $25/book, Canada is free (CISS)

TAX, Credit Card etc

For paid book, TAX is applied. Generally, you may need EIN number which provided by IRS (U.S.) Also, you may need SIN, Credit Card and so on.

Page 8: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

6. If you are too busy…Ebook support services.

Complete Do-It-yourself.

You have to convert your materials to epub, get ISBN&EIN and load to service providers

Use aggregator

Share your royalty with aggregator. Approved aggregator will support you to get ISBN, upload file to itunes and so on.https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa/wa/displayAggregators?ccTypeId=13

Custom ebook service provider

You may provide materials and service fee, they will provide converting, design and load to itunes & others

Page 9: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

Epub format ???• Standard format for ebook to use

multiple platforms (ebook reader, PC, phone, tablet and etc)

• Similar to HTML editor, you can add hypertext, picture, link and so on.

How to make epub• You may install an epub software or

you may use web interface.• Non-Korean : SIGIL(

http://code.google.com/p/sigil/)• Korean : ebook stylist (

http://metoobooks.co.kr/)• Pages (iworks) for Mac (not free)

may be also good epub editor

7. Epub formatConverting your txt to epub

Page 10: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

8. Ebook storesRequirements and supports of stores

Changes to supports at 2013 (PC & Mac)

Page 11: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

Web sites for publish ebook

1. Amazon : https://kdp.amazon.com/self-publishing/signin

2. ibook store : https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa

3. Google : https://accounts.google.com/ServiceLogin?service=printpublisher&continue=https%3A%2F%2Fbooks.google.com%2Fpartner%2Fgaiaauth&hl=en_US&ltmpl=books&gsessionid=BL-kgDcGDyOKvEB37ssq2g

4. 리디북스 : http://cp.ridibooks.com/cp/login

9. Store Publish sitesNot ebook selling site.

Page 12: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

Who ?While off-line publishing system has many obstacles, on-line publishing has no limit.

So, Anyone can publish on internet. What ?There is no limit except your book may threaten the public safety. Though store has

the right to review the contents, they cannot review all the contents. You may publish your own recipe for your cooking, tips for study or how to organize every day’s task.

Why ?The way to share information is developing according to human-history. Only the

formation is different. Even, you do not need to write your own story. You may make an ebook for interviewing others. If you feel something interesting, go for it!!!

How ?Have an interest thing in your daily life. Otherwise, you may find some themes while

you travel, work, study or look inside of you.Where ?Dig INTERNETWhen ?Right now

10. MotiveA personal experience.

Page 13: How to self-publish your own contents on the internet market ( itunes ,  amazon  and others)

Thank you

Q&A

Reference;http://powersft.tistory.com/ (my blog)http://www.collectionscanada.gc.ca/ciss-ssci/index-e.html (Canadian ISBN Service System-CISS)

11.Q&AThanks for your patient