how to say yes to mobile...and avoid the top 10 career limiting mistakes
TRANSCRIPT
How To Say Yes to Mobile…and Avoid the Top 10 Career-limiting MistakesWilliam Clark, Global Vice President, Mobile StrategyApril 10, 2013 Watch On-Demand Replay Now
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Introduction: About the presenter…
27 years industry experience including R&D at Ericsson, Texas Instruments, and mobile startups
Most recently, Research Vice President Gartner focused on mobile strategy, mobile app development, and context-aware computing
Quoted, interviewed in numerous publications worldwide, including Wall St. Journal, China Morning News, CNBC
Awarded patents in wireless software and industrial automation
William Clark SAP Global Vice President Mobile Strategy
Contact: [email protected], @mobilebillclark
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State of the mainstream mobile market – 2013
Innovators/Early Adopters Mobile “power users” – holistic approach Refinement
Early Majority Carefully planning mobile strategy Still finding quick wins, embracing
Late Majority Business teams driving mobile, not centralized Focused on tactics, may not have MDM
Laggards Mobile strategy is “Don’t ask, Don’t tell”
2013
2017
Alan Deeter, based on Geoffrey Moore’s Crossing the Chasm
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Session purpose
Share foundational requirements for a successful mobile strategyWithout these in place, projects are hamstrung from the start
Walk through 10 career-limiting mistakes that can be avoidedBased on best practices, market feedback, and project experience
Here we should use an
image that conveys the idea of 10
mistakes that could get you
fired!
Click icon to add picture
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The non-negotiables
A comprehensive mobile strategy
Executive-level sponsorship
Company-wide visibility
• At minimum: a two-year vision for what you want to achieve – the platforms, the scale, etc.
• Tie employee-facing mobile strategy with market-facing strategy
• Mobile deployment can’t succeed as a departmental initiative• Alignment with the affected workforce
• Credible BYOD approach• Focus groups, phased rollouts, app testing, and feature feedback• Communicate the overall plan – acknowledge department/business unit
investment
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Mistake #1: Bring PC-era thinking to smartphone apps
How it happens: Pressure forces developers to port existing apps
Why it fails: Desktop application usability doesn’t translate to device workflow
How to avoid it: Limit mobile apps to functionality the user needs; leverage tablets!
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Mistake #2: Letting back-end systems dictate innovation
How it happens: Too much time invested in back-end infrastructure
Why it fails: Successful mobile rollouts are quick-scaling and dynamic; back-end modifications delay and constrain functionality
How to avoid it: “Mobile First” or “Mobile Only” approach
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Mistake #3: Wrong development methodology
How it happens: Developers apply methods for traditional apps to mobile apps
Why it fails: Waterfall development assumes lengthy, structured cycle; mobile requires agile development process
How to avoid it: Rethink development methodology, tools, and timelines for mobile deployment
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Mistake #4: Try to do too much
How it happens: Developers bite off more than they can chew
Why it fails: New learning curves create setbacks and can lower confidence; “gold-plating” functionality causes impatience
How to avoid it: Enjoy a few quick wins; follow MVP (Minimal Viable Product) strategy
Minimum Viable Product Illustrated by Methodologist, torgoround.wodpress.com, Nov. 1, 2010, Adapted from the Featuritis Curve, Creating Passionate Users
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Mistake #5: Skillset gap
How it happens: Can’t build new mobile development team
Why it fails: Developers start mobile without right training, tools, and mindset; important features time-consuming to build, not visible to end users
How to avoid it: Standards-based, platform approach with app focus; select a platform that allows BYOT
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Mistake #6: Underestimate mobile security and management needs
How it happens: Failure to plan for security can kill a program
Why it fails: Developers unaware of different mobile risks; users incur unplanned expenses
How to avoid it: Deploy MDM or Enterprise Mobility Management (EMM) solutions
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Mistake #7: Applications are developed without mobile use cases in mind
How it happens: No time to consider game-changing features of mobile, limiting thinking to previous generations of mobile devices
Why it fails: Failure to incorporate device capabilities that enrich user experience
How to avoid it: Give users an opportunity to say how they use mobile; live a day in the life of a user
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Mistake #8: Don't put users at center of design/solution
How it happens: Inside-out developer perspective on user-centric strategy
Why it fails: Developers work hard on “best functionality” and miss the mark
How to avoid it: Imagine mobile users – give them a persona; create a fact base on user behavior – including the use of multiple devices
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Mistake #9: Picking the wrong mobile architecture
How it happens: Developers are unaware of key tradeoffs in device UIs and mobile architectures
Why it fails: Mobile applications underperform and/or are hard to use
How to avoid it: Understand the tradeoffs between mobile web, hybrid and native architecture styles
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Mistake #10: Not looking at user experience holistically
How it happens: Organizations underestimate the intersection of mobile app development and deployment/use
Why it fails: 3rd-party apps cause content leaks, increased support calls; no device profile detection or governance
How to avoid it: Deploy mobile device manageament solution with hooks into the mobile app development tools
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Summary:Ensure your team has the “non-negotiables” in place first!
Keep these best methods in mind as you go:
1 Rethink PC-based apps
2 Don’t let back-end systems dictate
Examine your development methodology 3
Get a few successes – then do more4
Be honest about what you have in house–don’t be afraid to ask for more5
Remember the inherent risks of mobile devices6
Think in terms of mobile capabilities to develop rich features7
Keep user experience at the center of everything you do8
Pick the right mobile architecture9
Protect your company and users–consider ALL factors of mobile deployment10
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Learn More
Check out SAP Mobile online (www.sap.com/mobile)
Try SAP Afaria in the cloud for 15 days free
Try SAP Mobile Platform for 30 days free
Talk to an SAP representative: +1-866-727-1489
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@SAPMobile
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Thank You!
Contact information
William Clark | Global Vice President SAP Mobile| [email protected]
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