how to run a ab test - using free optimizely.com account
TRANSCRIPT
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•Setting up the free account•Changing the site elements•URL Targeting•Audience targeting•Traffic Allocation•Preview Mode•Create Goal•Optimizely Script•Results
`Note – A test site has been created for this experiment & steps shown here with brief explanation. This is not a detailed procedure & use the Optimizely help section for further details
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Create a free Optimizely account & add your test URL. You can create a free blogger or Tumblr page, as this provides a way to add Optimizely script to the page.
You need to add URL to run the test
Setting up the free account
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Changing the Site ElementsClick on the editor & your variations. Your site will load & you can make various changes to the page in terms of color, position & others. Right click & make the changes.
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URL TargetingSelect the URL where you want the test to Run. There are various options available like Simple match, broad match & others.
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Audience TargetingSelect the kind of audience you want to taregt. There are various options available like By browser, OS, device & others. Once done, save it
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Traffic AllocationSpecify the percentage of traffic that should be included in this experiment and be tracked for conversions.
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Preview ModeClick on the preview mode & you will be taken to the below page. Here, you can check for whether the elements you have selected for testing is firing properly & to measure them.
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Create GoalSelect the element you want to measure & include it in goal. You can define page views,Clicks & custom events to select & measure. Define goal name as well.
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Optimizely ScriptInsert the below script to every page of the site where you are running the test. Once done, You can start the experiment.
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ResultsResults are available in the Optimizely dashboard with both original & variation data.
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Thank You
Harshavardhan M P - 2015