how to rocket launch your startup using social media

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How to rocket launch your startup using Social Media

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Post on 17-May-2015

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Slides used for my keynote at startup weekend Eindhoven on March 2nd

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  • 1. How to rocket launchyour startupusing Social Media

2. The startup I love the most 3. It all starts with an ideaIt all starts with an idea 4. In the old days... 5. Nowadays Involve the outside world 6. You need other people! 7. Or it wont grow! 8. Money doesnt come easy 9. Not even for app developers 10. but sometimes you need money to grow your idea 11. Just a nice picture 12. lessons learnedsource: http://www.chubbybrain.com/blog/top-reasons-startups-fail-analyzing-startup-failure-post-mortem/ 13. 1. Ignore customersnever ever ignore your customers they can be your ambassadors 14. 2. No market needF*ck it, nobody needed an iPad 15. 3. Not the right teamDesignTechnologyBusiness experienceSalesMarketing different views improve your product 16. 4. Poor marketingCall me! 17. 5. Ran out of cash Dont waste your moneytoo soon! 18. 6. Need biz modelnot everybody is like Twitter 19. 7. Product mis-timed there is no perfect moment you can only judge it afterwards 20. 8. Lack of passion You need to be dedicated! 21. 9. Failure to pivotMake that decision and change the course 22. 10. Poor product Best solution: Call it a Beta Version 23. And how to use social media with al this theoretic vague Bullsh*t? 24. Step 1: Get your base inCyberspace 25. Step 2: create content 26. Step 2: create content 27. Step 3: post your content 28. Step 3: post your content LinkedIn Groups 29. Step 3: post your content Specialzed Fora 30. This is what we callContent Marketing 31. Step 4: Connect! 32. Step 5: create more content 33. So how does this help toprevent faillure and succeed? 34. Ingnore the customers? Youre connected now. Start the conversation 35. No market need? Ask the network Follow other peoples discussions online 36. Not the right team? Use LinkedIn to nd them 37. Poor marketing? Youre using content marketing now. 38. Ran out of cash? Try Crowdfunding! 39. Need biz model?Ask your network and experts 40. Product mis-timed? You know soon enough 41. Lack of passion? Be motivated by your fans! 42. Faillure to pivot? Stop waiting. Make the decision! Listen to advice from your network! Dont be ignorant 43. Poor product? Try crowdsourcing! 44. Just do it!Dont be afraid to fail the rst times! 45. Any Questions? J.W. AlphenaarGoogle me to contact me 46. Who am I? Early adaptor Dot com veteran Ex-internet entrepreneur Experienced in faillure Survivor Blogger, writer, speaker, trainer Marketing Rockstar Online Inuencer Thats what others say Expert @jwalphenaar Trendwatcher