how to reinvent your marketing for this century [infographic]
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How to Reinvent Your Marketingfor This Century [Infographic]by Verónica Maria Jarski | June 2, 2015 | 1,235 views
Technology has transformed how brands reach out totoday's consumers. Some brands, however, are still stuckin the old ways of marketing. Is yours?
"To successfully brand in the 21st century, companieshave to create a two-sided conversation with consumersrather than a one-way 'push' through the funnel," statesthe following DirectBuy infographic.
Consumers at the beginning of the customer journey don'twant information pushed at them; they want to access the
wanted information themselves.
"Online, word-of-mouth, and in-store interactions all play a role in this phase," says DirectBuy.
Brands also need to communicate with customers in the purchasing stage. "In-store messaging,packaging, and the sales experience can sway a decision at the last moment," states DirectBuy.
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To get the detail of how modern consumers buyand how you can update your company to bestreach your target customers, click or tap on theinfographic:
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Veronica Maria Jarski is the Opinions editor and a senior writer atMarketingProfs.
Twitter: @Veronica_Jarski
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Commentsby Katherine Tue Jun 2, 2015 via web
Thanks for highlighting this infographic, Veronica. Being available to customers throughout
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their purchase journey is critical, and the phone is especially important to effective two-wayconversation. DialogTech created an infographic on how conversation is the key to goodbusiness, if anyone is interested: www.dialogtech.com/expertise/infographic/talking-the-talk-conversation-in-t...
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