how to reach cashed-up investors

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1 How to reach cashed-up investors

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Post on 02-Jul-2015

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Hundreds of small resource companies are undervalued and undercapitalised. The battle for capital may prove fatal. Survival depends on finding investors who want to be long-term shareholders and participate in future capital raisings. However, publicity has never been harder to get. Here is how to reach cashed-up investors.

TRANSCRIPT

Page 1: How to reach cashed-up investors

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How to reach

cashed-up investors

Page 2: How to reach cashed-up investors

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Most cashed-up ever

Source: RBA

$1,500bn in bank deposits

$700bn in deposits by households

Page 3: How to reach cashed-up investors

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Where the money is - super

Source: APRA

Page 4: How to reach cashed-up investors

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Silence is the killer

• Press coverage has never been harder

• Any media coverage is hit and miss

Page 5: How to reach cashed-up investors

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Only 2 questions

• Do you want the strongest share price?

• Do you need investors to know your story?

Page 6: How to reach cashed-up investors

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Join the revolution

Page 7: How to reach cashed-up investors

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Trumpet the value you offer

• Make it clear why you are unique

Page 8: How to reach cashed-up investors

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Result: reach SMSFs

Source: Pew Research, superguide.com.au

SMSF trustees are among the fastest growing users of social media

• 66% of SMSF trustees are over 55• 66% of new trustees are under 55

Page 9: How to reach cashed-up investors

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We engage high-value followers

• Investors

• SMSFs

• Online brokers

• Equity analysts

• Commodity analysts

• Fund managers

• Peer companies

• Journalists

• Commentators

• Bloggers

Page 10: How to reach cashed-up investors

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Reach 48,000 in 2 months

Page 11: How to reach cashed-up investors

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Differentiate yourself

• Be heard, be known, be understood

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socialinvestors.com.au

(02) 8036 4666

[email protected]

100 William Street

Sydney NSW 2011

Start reaching new investors today