how to re-use your content

17
Getting the Most Out of Your Content

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Post on 07-Nov-2014

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Brad Farris, of EnMast.com spoke to Orbit Media's Wine and Web about "Getting the Most Out of Your Content". We take a lot of time to build great content, here's some ideas to re-use one idea in multiple venues.

TRANSCRIPT

Page 1: How to Re-Use your Content

Getting the Most Out of Your Content

Page 2: How to Re-Use your Content

Introduction

Brad Farris

Anchor Advisors

773-282-7677

[email protected]

Twitter: @blfarris

Page 3: How to Re-Use your Content

Content is Hard

Page 4: How to Re-Use your Content

3 Steps to Great Content

Identify & Record

Create a Crappy First Draft

Have a Professional Finish it

Page 5: How to Re-Use your Content

Example 1: Webinar

Page 6: How to Re-Use your Content

Example1: Webinar Blog Post

Page 7: How to Re-Use your Content

Example1: Webinar YouTube Snippets

Page 8: How to Re-Use your Content

Example1: Guest Blog Post

Page 9: How to Re-Use your Content

Example 2: Survey

Page 10: How to Re-Use your Content

Example 2: White Paper

Page 11: How to Re-Use your Content

Example 2: Infographic

Page 12: How to Re-Use your Content

Example 2: Newsletter

Page 13: How to Re-Use your Content

Example 3: eBook

Page 14: How to Re-Use your Content

Example 3: eBook

Page 15: How to Re-Use your Content

Example 3: Video

Page 16: How to Re-Use your Content

Example 3: Newsletter

Page 17: How to Re-Use your Content

My #1 Resource

Do the Work ~Steven Pressman

The War of Art ~Steven Pressman