How to Pursue Low Cost Marketing

Using Sticker Labels

When a new small business open in a neighborhood, the most primary form of

advertising that is employed is the use of flyers, pamphlets, board signs and

banners. This is because most of the times small businesses are not able to afford

large scale advertising and marketing campaigns through newspapers or TV, except

for the occasional ad or two in local dailies.

Examples of how sticker labels can be used

Sticker labels can be very good and practical advertising agents for all types of

business. The only thing that needs to be done is getting a sticker label designed

for a business in such a way that people find it interesting in some way or the

other. You can design a sticker around your business logo and give it a theme

keeping in mind what type of customers you serve and what they like. For example,

if you are the owner of a toy store, you can design stickers themed on popular

cartoon characters and somewhere in the sticker you can include your business

logo or name.

Another example could be, that can work across business types, is getting a

Christmas sticker designed along with your company logo on it and distributing it to

buyers along with their purchase.

Stickers for car bumpers/ refrigerators

There are many types of sticker labels that you can get made. You can get plastic

labels that can be stuck on car bumpers or magnet stickers for home doors or

refrigerators. These are just a few examples of how sticker labels can effectively

help businesses reach inside customer homes, if not by TV.

Professionally designed stickers

Getting a sticker designed and printed is not so difficult either. There are hordes of

professional sticker label printing companies that can help you in designing a nice,

attractive sticker that suits your business. Why not just print them at home?

Because professional printing services can do a much better job than what you

could possible manage. These services have all the necessary equipment to create

high quality stickers with innovative color and design combinations. The end

product would naturally be more appealing that stickers made at home using digital

printers.

Conclusion

Sticker labels are cost effective, easy to get and good marketing or advertising

tools for small scale businesses that cannot invest a lot of time and money into big

marketing campaigns and TV ads. Sticker labels can be used to spread around word

in the neighborhood about your brand and create your own distinct identity.

About the Author…

Denise Klugs is an author and writer working on the behalf of Super-labels

Industries, which is a brand name in the field of manufacturing of sticker label

printing.