how to pull off an edgy awareness campaign
TRANSCRIPT
![Page 1: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/1.jpg)
How to Pull Off an Edgy Awareness CampaignLisa PlaggemierChief Evangelist
![Page 2: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/2.jpg)
![Page 3: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/3.jpg)
![Page 4: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/4.jpg)
![Page 5: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/5.jpg)
![Page 6: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/6.jpg)
HOLD THE PROGRAM!
![Page 7: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/7.jpg)
![Page 8: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/8.jpg)
![Page 9: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/9.jpg)
CLICKS ENGAGEMENT
![Page 10: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/10.jpg)
“Because of that Pavel game show, I thought I should.”
![Page 11: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/11.jpg)
How do you do
EDGY
![Page 12: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/12.jpg)
Every company, every person, and every organization has a brand.
Start by being honest.
![Page 13: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/13.jpg)
Not everyone will like it.
And that’s okay.
https://www.leadmd.com/best-practices/blog/finding-the-line-in-content-marketing-how-to-be-edgy-without-alienating-customers/
![Page 14: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/14.jpg)
https://www.wyzowl.com/video-social-media-2018/
videovideovideo
![Page 15: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/15.jpg)
Control the message.
![Page 16: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/16.jpg)
![Page 17: How to Pull Off an Edgy Awareness Campaign](https://reader031.vdocuments.mx/reader031/viewer/2022020621/61e77011ea5ffa5c4d3e1b63/html5/thumbnails/17.jpg)