how to properly communicate with your affiliates using email
DESCRIPTION
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Learn best practices and powerful strategies on how to properly communicate with and activate your affiliate base. View real life examples of good, bad, and ugly welcome and recruitment emails.TRANSCRIPT
![Page 1: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/1.jpg)
How To Properly CommunicateWith Affiliates Through Email
By Chad WaiteAffiliate Summit East '13
![Page 2: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/2.jpg)
Agenda
1. Recruitment Emails2. Denial Emails3. Acceptance/Welcome Emails4. General Update Emails5. Industry Best Practices
![Page 3: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/3.jpg)
Recruitment Emails
![Page 4: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/4.jpg)
Bad Recruitment Email Example
![Page 5: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/5.jpg)
Good Recruitment Email Example
![Page 6: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/6.jpg)
Good Recruitment Email Example
![Page 7: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/7.jpg)
Recruitment Takeaways
Don't:- Send out template offers. Ever ever ever.
Do:- Customize and personalize each recruitment offer.- Show you've taken time to visit and analyze their site.- Offer strategy suggestions based on their content.- Include lots of contact information.
![Page 8: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/8.jpg)
Denial Emails
![Page 9: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/9.jpg)
Bad Denial Email Example
![Page 10: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/10.jpg)
Good Denial Email Example
![Page 11: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/11.jpg)
Denial Takeaways
Don't:- Exclude an explanation for the denial.
Do:- Be courteous.- Tell the denied affiliate why they were denied.- Offer an “appeal” process.
![Page 12: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/12.jpg)
Welcome Emails
![Page 13: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/13.jpg)
Poor Welcome Email Example
![Page 14: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/14.jpg)
Good Welcome Email Example
![Page 15: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/15.jpg)
Welcome Takeaways
Don't:- Ignore this email!- Only include generic program info.
Do:- Introduce yourself as the program manager.- Include lots of contact information- Give the new affiliate a plan of action or road map (In
JensonUSA's case it was a great intro bonus plan).
![Page 16: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/16.jpg)
Program Update Emails
![Page 17: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/17.jpg)
Bad General Update Email Example
![Page 18: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/18.jpg)
Good General Update Email Example
![Page 19: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/19.jpg)
Great General Update Email Example
![Page 20: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/20.jpg)
Great General Update Email Example- Blog Screenshot
![Page 21: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/21.jpg)
General Program Update Takeaways
Don't:- Send updates that aren't related to the affiliate program.
Do:- Include lots of actionable content- not just informative.- Include strategies on how to use new ad campaigns.- Recommend additional affiliate tools.- Stuff your content with marketing resources.- Be as consistent as possible! Email affiliates anytime
you have new information relevant to your program.
![Page 22: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/22.jpg)
Best Practices: No Cross Network Promoting(example: program shutdowns)
![Page 23: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/23.jpg)
Best Practices: Only Send AffiliatesEmails With Affiliate Related Content
![Page 24: How To Properly Communicate With Your Affiliates Using Email](https://reader033.vdocuments.mx/reader033/viewer/2022061116/5466d990af795965358b502a/html5/thumbnails/24.jpg)
How To Properly CommunicateWith Affiliates Through Email
By Chad WaiteAffiliate Summit East '13