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Harness the Power of the Web to Promote Your Online Event

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Who We Are & What We Do…

Simone Verhulst -Webinar Series Manager, Lead Generation ProgramsReadyTalkSimone.verhulst@readytalk.com

Rachel Levy –Founder/CEOWebinarListingsRachel@webinarlistings.com

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Ready-Set-Go

Planning is everything for a successful event…and PROMOTING plays a big part of that plan!

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Promotional Timeline for your Event

• When should I kick off the process? • What pieces do I need to prepare?• What items do I need from my speaker?• When are the deadlines for each?

Tweet me for questions@RTWebSem, #WebinarPromo

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• Concepts & Materials (kick-off)• Critical Dates & Key Deliverables• Execution• Event•…simple right?

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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• 6 to 8 weeks prior – webinar title/description + speaker photos & bios

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios

• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional efforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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Promotional Timeline for your Event

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Promotional Timeline for your Event

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• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios

• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional efforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns

• 3 weeks prior – ask speaker to start promoting event to their audiences and networks as well + event calendars

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press release

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +press release

• 3 to 5 days prior – Facebook invitation (from your created event) + Second reminder email blast (or to an entirely new list)

Promotional Timeline for your Event

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• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion (continuous from this point on) + blog posts + press release

• 3 to 5 days prior – Facebook invitation (from your created event) + second reminder email blast

• 24 hours prior to event – reminder email to registrants

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press release

• 3 to 5 days prior – Facebook invitation (from your created event) + second reminder email blast

• 24 hours prior to event – reminder email to registrants

• Day of the webinar – tweet, tweet, tweet! Remember to use the event hashtag in all of your promotion leading up to (and during) the event

Promotional Timeline for your Event

Tweet me for questions@RTWebSem, #WebinarPromo

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Registration Form – Do’s and Don’ts

•The goal is to have people FINISH filling it out

Tweet me for questions@RTWebSem, #WebinarPromo

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Simplicity

Registration Form – Do’s and Don’ts

5 Standards for Success

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Registration Form – Do’s and Don’ts

Distractions

Simplicity

5 Standards for Success

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Registration Form – Do’s and Don’ts

Audience

Simplicity

Distractions

5 Standards for Success

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Registration Form – Do’s and Don’ts

Value

Simplicity

Distractions

Audience

5 Standards for Success

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Registration Form – Do’s and Don’ts

Value

Simplicity

Distractions

Audience

Make it Fun

5 Standards for Success

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DO NOT FORGET

TEST!

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Variety of Promotion Ideas

E-mail Industry websites Ask key influencers to promote Partnering is a great way to double

your promotional efforts Post on WebinarListings (of course!) Press Release Eventbrite Blog Post Craigslist – you never know!

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Finding Your Target

Partner with industry groups to promote

Co-host webinar with a related company

Get a well-known presenter from your industry

Tweet using relevant hashtags

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Catching Their Attention

Video “commercial” that can be posted on social media or in email– Overview or speaker interview

Photo of presenters Catchy title (top 10 lists, 10 ways

to)

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I get the event calendars, but what else…?

Write your own Comment on others Don’t pitch Offer tips, invite to

your event

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I get the event calendars, but what else…?

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Broad Match – Keywords plus variations; Higher search volume, less qualified

Phrase – Keywords in a phrase are matched

Exact Match – Keywords matched exactly; lower volume, more qualified

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I get the event calendars, but what else…?

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Recordings

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I get the event calendars, but what else…?

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Social Media

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I get the event calendars, but what else…?

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Website

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I get the event calendars, but what else…?

For registering hashtags:Twapperkeeper (http://twapperkeeper.com)Twubs (http://twubs.com/)

For finding conversations:Del.icio.us (http://delicious.com/)Stumble Upon (http://www.stumbleupon.com)Google Blogs Search (http://blogsearch.google.com)Twitter Search (http://search.twitter.com)Favstar (http://favstar.fm/)

For monitoring Twitter:TweetDeck (http://www.tweetdeck.com/)HootSuite (http://hootsuite.com/)

For monitoring conversations across social media:Radian6 (http://www.radian6.com/)Jive (http://www.jivesoftware.com/solutions/market-engagement)Alterian (http://socialmedia.alterian.com/)BackType (http://www.backtype.com/) – In BetaSpot Influence (http://www.spotinfluence.com/) – In Beta

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Social Media Resources

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I get the event calendars, but what else…?

Tip #1 – Use a keyword in your headline

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Press Release

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I get the event calendars, but what else…?

Tip #1 – Use a keyword in your headline

Tip #2 – Load your first paragraph with keywords

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Press Release

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I get the event calendars, but what else…?

Tip #1 – Use a keyword in your headline

Tip #2 – Load your first paragraph with keywords

Tip #3 – Include a well-worded hyperlink in your first paragraph

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Press Release

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I get the event calendars, but what else…?

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Engage Your Sales Team

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I get the event calendars, but what else…?

Email Signatures

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Just a few more…

Newspapers, Magazines, Business journalsTraditional Media

Other Webinar(….think series)

Affiliate or Partner Programs

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Questions?

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Promotion Timeline

Determine your Specifics6 Weeks Before the Webcast

4 Weeks Out –get your registration page

and promotional webpage up and running

(create those track-able links!)

Social Media

Build Your Links

Email it!

PR

Remind the Day Before

(email, social media)

Broadcast Your Webcast

Post Promote

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About WebinarListings

We are a directory of live and recorded webinars in many interest areas. Hosts can post their webinars on our site for free in order to increase visibility and find new attendees.

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Contact Us

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To list on our site or find out about webinars, contact us:

WebinarListings.com

http://bit.ly/WLnews

@WebinarListings

/WebinarListings

link.webinarlistings.com

rss.webinarlistings.com

info@webinarlistings.com