how to promote your mobile website and your mobile campaign
DESCRIPTION
How to promote your mobile website and your mobile campaign.TRANSCRIPT
![Page 1: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/1.jpg)
How to promote your Mobile Website and your Mobile Campaign
http://www.urmobile.com
![Page 2: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/2.jpg)
http://www.urmobile.com
According to Gartner - “Mobile phones will overtake PCs as the most common web access device worldwide.”
• Your need to actively promote your mobile website to derive any tangible ROI and serve your customers better.
• Having a mobile presence is a first step.
![Page 3: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/3.jpg)
http://www.urmobile.com
Creating a mobile website will not be beneficial if your users cannot find it or do not know it exists.
Here are a few ways to promote your mobile campaign…
![Page 4: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/4.jpg)
Your online website
http://www.urmobile.com
• Advertise your mobile website on your current website. • Put a “Connect with us on” mobile banner in a conspicuous place.• This is a easy and free way to leverage your current website.
1.1.
![Page 5: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/5.jpg)
Your Blog
http://www.urmobile.com
• Write a blog post "You can now connect with us using your smartphone". Announce your new mobile website in detail and explain all the features. • Go a step further and seek feedback from users on other features they would like to see. Do follow up post announcing updates.
2.2.
![Page 6: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/6.jpg)
Get Social • Allow social sign-in into your mobile website. For ex: allow customers to sign-in using their Facebook account. That makes it easy for them to interact with your brand.• Also make it easy for users to share your mobile website features on Twitter/Facebook etc.
3.3.
![Page 7: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/7.jpg)
Mobile coupons
http://www.urmobile.com
• Make it easy and attractive for visitors to opt-in for mobile promotions. • Mobile coupons are an easy way to encourage customers to try a product or visit a location.
4.4.
![Page 8: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/8.jpg)
Email Marketing
http://www.urmobile.com
If you have a customer email database - send out a blast announcing your mobile website along with a coupon to encourage immediate opt-ins.
5.5.
![Page 9: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/9.jpg)
Signage and QR Codes
http://www.urmobile.com
• Leverage your current physical media (billboards, posters, banners, flyers, brochures, etc) - and put details of your mobile campaign on it. QR Codes act as a bridge between online and offline media. • QR Codes can be seen in magazines, posters, brochures, labels, bottles, etc. Put QR codes where possible and relevant on your merchandise, products and marketing material.
6.6.
![Page 10: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/10.jpg)
Mobile Search Engines and Directories
http://www.urmobile.com
• Submit your mobile website details to mobile search engines like google.mobi, yahoo.mobi, msn.mobi, aol.mobi, m.ask.com, etc.• Submit your mobile website to mobile directories as well.
7.7.
![Page 11: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/11.jpg)
Online Press Release
http://www.urmobile.com
• Issue an online press release regarding the release of your mobile website, website functionality and how it benefits users. • Users will find your story. Bloggers/writers in the mobile ecosystem who are always looking for new case studies will find your story and might relay it further on their digital properties.
8.8.
![Page 12: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/12.jpg)
Integrate your mobile campaign with other marketing initiatives
http://www.urmobile.com
Integrate mobile marketing into your traditional marketing initiative (radio, TV, online and physical marketing initiatives).
9.9.
![Page 13: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/13.jpg)
Your mobile strategy
http://www.urmobile.com
The mobile revolution is upon us - your business cannot stay static. • To stay relevant and service customers where they are - having a mobile strategy is critical. • Call us today and we will be happy to help you.
![Page 14: How to promote your Mobile Website and your Mobile Campaign](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c925d74a79598f3a8b46a6/html5/thumbnails/14.jpg)
http://www.urmobile.com/
Contact Us
Your mobile strategy