how to promote your lottery through social media
DESCRIPTION
Recruting, Retaining and Creating remarkable content that resonates with your supporters can be tough. If you run either a Charity Lottery, Non Profit Lottery, Work Place lottery, Raffles or are responsible for Fundraising generally. This presentation may help spark some ideas for your organisation. We offer help with social media strategies, training and implementation.TRANSCRIPT
How to promote your lottery through Social Media
Helen ColdicottColdicott Freelance Training
Director
Heads up
• Types of Charity Social Media Supporter• Facebook ideas• Twitter ideas• How to make this work for you…
We love to talk
Hear the latest news & gossip
Self identity Likes & Dislikes
Mediaas in various types and formats
AudienceVaries depending on which channel
How many people use them in the UK?
41 Million 10 Million
2nd largest search engine200,000 10 Million
Percentage of nonprofits on social networks
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
How does this relate to charities?
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
In 2013 36 Million (75%) adults in UK will access
the internet everyday
24 Million Britons log onto Facebook everyday
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
30% of charity supporters are inspired by
social media
6 Types of Digital Donor
Comfortable families Marie – 31%
Single young starter Neil – 18%
Wealthy professional Jacqueline 15%
Affluent oldie Margaret -13%
Family Man Clive - 8%
Squeezed families Rachel – 8%
Facebook Ideas
Why do people play lottery games?
• Excitement• Wealth• Equal chance of winning• Give something back• Accessibility• Convenience
ExcitementShare photo’s of people winning
WealthShare photo’s of people winning
Write your own Lottery Blog
CSR - Encourage local businesses
Ask questions…
Remind people…
Short & Sweet…
Story telling & doing your bit…
What could they win?
Promote your lottery on your banner
Emoticons…
http://www.bitrebels.com/social/facebook-science-engagement-infographic/
Best day to post?
How will you engage your Facebook audience?
Try to list as many different ideas for engaging your audience on Facebook.
10 minutes to think of as many as possible.
Exercise:
Twitter Ideas
http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook
AccessibleMake it easy to enter…
Giving something backReasons to enter…
Giving something back
Create an image to promote
Ask someone famous to announce the winner
How does their money help?
How will you engage your Twitter audience?
Try to list as many different ideas for engaging your audience on Twitter.
10 minutes to think of as many as possible.
Exercise:
Non profits attribute their social media success to:
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
Follow
@helencoldicott
for free social media advice…
www.coldicottfreelancetraining.com