how to promote your business blog

18
How To Promote Your Business Blog Maureen Storey Virtuoso - Digital Marketing Services

Upload: virtuoso-digital-marketing-durham

Post on 16-Apr-2017

3.815 views

Category:

Self Improvement


0 download

TRANSCRIPT

Page 1: How To Promote Your Business Blog

How To Promote Your Business Blog

Maureen StoreyVirtuoso - Digital Marketing Services

Page 2: How To Promote Your Business Blog

Why have a blog for your business?

• Who you are• What you do• How you do it• Why you do it

Your blog is about You

Page 3: How To Promote Your Business Blog

• Promote products• Increase brand

awareness• Highlight new services• Show the person/people

behind the company• Enhance your SEO

strategy

Why have a blog for your business?

Page 4: How To Promote Your Business Blog

Communicate with your

customers

Provide interesting

and high quality

content

Show that you are the specialist and inform about & discuss your industry

Use Your Blog to Socialise

Engage with your customers, let

them vote or comment

Build trust by sharing useful information

Use a human voice and show your personality

Page 5: How To Promote Your Business Blog

Use Your Blog to Gain Visibility

Blogging enhances your online

presence

• Clients• Potential Clients• Business Partners• Search Engines

Page 6: How To Promote Your Business Blog

Before You StartWhat are you passionate about?

What information or

expertise could you share?

How much time can you spare?Who is your

target audience?

Plan your content / posts

(strategy!)

Then setup your Blog!

Page 7: How To Promote Your Business Blog

External Blogging Software• Top blogging platforms

– WordPress – www.wordpress.com– Google Blogger – www.blogger.com

• Free & user friendly content management system• Free and customisable designs/themes• Downloadable Widgets to enhance features e.g.

social media, optimisation, galleries• Free domain and hosting

– e.g. http://yourstyletrends.wordpress.com

Page 8: How To Promote Your Business Blog

Internal Blogginge.g. www.virtuoso.uk.com/blog

• WordPress www.wordpress.org

• Requires Hosting:– blog software installed by your web hosting

company

• Similar features to the free wordpress.com but with more Plugins - http://wordpress.org/extend/plugins/

Page 9: How To Promote Your Business Blog

Internal or External Blog?• WordPress.com vs WordPress.org

– Pros & Cons http://en.support.wordpress.com/com-vs-org/

– SEO Benefits – internal vs externalhttp://www.virtuoso.uk.com/blog

Page 10: How To Promote Your Business Blog

Posting on your BlogWho is your

audience?

Content is King write for them

Enable user interaction & comments.

How often can you blog?

Break up text – don’t write reams!

Plan your editorial calendar

Arrange your content & keep it up to date

Post on a regular basis

Page 11: How To Promote Your Business Blog

Ideas for Content• Share Hints & Tips• Blog about your industry –

trends, news etc.• Link to other relevant blogs• Start a conversation, seek

comments• Create “round-ups” of products• Make it visual – use images /

video

Page 12: How To Promote Your Business Blog

Magnetic Titles Include Trigger Words7 Amazing Tips To

Immediately Increase Your Confidence

10 Tips for a Killer Presentation

Stunning Designs to Create a

Contemporary

Dining Room

Free Kids Activities for Summer

Holidays in the North East

Who Else Wants a Great Blog

Template Design?

How to develop an amazing brand for your business?

Page 13: How To Promote Your Business Blog

Optimise Your Blog Posts• Use the best keywords

– What do users search for? Use Google Keyword Tool• Keep the keywords narrow

e.g. dining chairs, optimise for:leather dining chairsoak dining chairscontemporary dining chairs

• Create one/two keyword rich links back to your website– Use targeted keywords in your Anchor Text e.g.

dining chairs– Link to a relevant landing page

• Create categories and tags

Page 14: How To Promote Your Business Blog

Structure Your Permalinks• The first thing to change is your permalink

structure.

• In WordPress 3, you'll find this feature under Settings -> Permalinks.

• The default permalink is?p=<postid>, but we prefer to use either /post-name/ or /category/post-name/

• For the first option, you change the "custom" setting into /%postname%/

Page 15: How To Promote Your Business Blog

Optimise Your Post Title• Search engines put more weight on the

early words – use your keywords near the start of the page title and you are more likely to rank well.

• People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.

• Make your title attention grabbing & interesting

Page 16: How To Promote Your Business Blog

Shout About Your BlogLet Them Know How Good You Are

Tweet about your

postShare on Facebook

Bookmark on Social Bookmarking sites e.g.: delicious.com, digg.com, stumbleupon.com

Make your content easy to share – use Social Media plugins

Encourage users to subscribe – RSS or Email

Page 17: How To Promote Your Business Blog

Shout About Your BlogLet Them Know How Good You Are

Submit your blog to Google Blogs

Submit your blog to blog directories• portal.eatonweb.com• blogged.com• blogcatalog.com

Submit your post to article directories

• EzineArticles.com• GoArticles.com• ArticleDashboard.com

Page 18: How To Promote Your Business Blog

Hope you enjoyed the presentation

Maureen StoreyVirtuoso Digital Marketing Services