PROMOTE YOUR BLOG

HOW TO

USING DATA

Promoting your blogWhy promote your blog?

It's a noisy world"Build it and they'll find it" doesn't apply anymoreFind the right audience, not just any audience

Why use data?

For directionFor insightFor the future

Using visitor dataVisitor data includes

How many people visitWhere they come fromWhat devices and browsers they useHow many pages they visitHow long they stay

Keep an eye on your most visited pages and promote these moreheavily. Watch out for sharp increases and decreases in traffic.

Put your most visited pages front and centre on your blog page andhomepage. Link more content from them to keep your visitorsengaged.

Using social media dataSocial media data includes:

Followers and connectionsLikes and sharesClick-throughsOrganic and paid views

Social media is the heart of our promotion. Social media dataguides what channels, what content and what times to promote.

Regularly check click-throughs against time and channel (you wantpeople to click after all). Keep a list of your best-performing socialmedia updates to replicate them for future content.

LIKES1500

Using conversion dataConversion data includes:

CTA click-throughsForm submissionsContent downloads

You can use conversion data to drive your blog promotion. One wayis to link relevant blog posts from your best performing landingpages.

You can also share blog posts in your premium content usingdynamic PDFs.

The data-driven strategyThere's no reason to "gut" your strategyanymore.

The best blog promotion strategies are informedby all the data available.

There's no reason to "gut" your strategy anymore.

The best blog promotion strategies are informed by all the dataavailable.

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