Promote Like A Pro: Gig Marketing On A Budget

Katie McPhee | @ktmcphee | March 2015

Coming up...Promote Like A Pro:

Build a solid communitySave time + money onlineAdvance ticketing tipsPromo checklist

What is Eventbrite?wine

tastingtheater volunteerin

gmarathon

poetry live music

arts & crafts

fashion

fun run

race fundraiser hiking

comedy

car rally

networking

summits parades

Create, promote and sell tickets for any type of event

What is Eventbrite?

Discover events to attend

– from gigs to festivals and

classes

Promote Like A Pro:

Build a solid communitySave time + money onlineAdvance ticketing tipsPromo checklist

Know your crowd

Give the people what they want

Don’t forget to write

Promote Like A Pro:

Build a solid communitySave time + money onlineAdvance ticketing tipsPromo checklist

Cash upfront

Track online promotion

Grow your mailing list

Promote Like A Pro:

Build a solid communitySave time + money onlineAdvance ticketing tipsPromo checklist

Stand out

Make mobile ticket purchases easy

Promote Like A Pro:

Build a solid communitySave time + money onlineAdvance ticketing tipsPromo checklist

Checklist:✔ Know your community & their

influences✔ Incentivise early ticket buyers✔ Stay in touch; share event content✔ Selling tickets online provides

upfront cash & grows your mailing list ✔ Create a ticket page that stands

out✔ Use a system that makes it easy to buy tickets via mobile

Further information:eventbrite.com/artist

Thanks for listening!Katie McPhee @ktmcphee