How to Promote Content to Drive More Sales with Facebook Ads

Download How to Promote Content to Drive More Sales with Facebook Ads

Post on 15-Apr-2017




3 download


<ul><li><p>How to Promote Content </p><p>to Drive More Sales with </p><p>Facebook Ads</p><p>By: Aaron Zakowski</p></li><li><p>Aaron ZakowskiCEO &amp; Founder, Zammo Digital Marketing </p><p>I help leading startups accelerate user </p><p>acquisition and achieve scale through </p><p>Facebook Ads. I have managed over </p><p>$1million in Facebook ads generating </p><p>over 180,000 leads and signups for </p><p>clients such as eBay, InVision, Cuisinart, </p><p>Webydo, Treehouse and many more.</p></li><li><p>A Few Of My Clients </p></li><li><p>Dont Sell To Cold Leads </p><p>on Facebook</p></li><li><p>Dont expect people to take out a credit card</p></li><li><p>Free Trial Offers and Mobile App Installs</p><p>work really well on Facebook</p></li><li><p>But what if people need a little longer to </p><p>learn about your product or service </p><p>before they convert?</p></li><li><p>WARM UPCold Leads First</p></li><li><p>2-Tier Sales Funnel</p><p>1) Promote Awesome Content to Cold Leads</p><p>2) Sell Your Product to Warm Leads</p></li><li><p>Promote Awesome Content </p><p>to Cold Leads</p><p> Cookie more prospects for Retargeting</p><p> Introduce cold leads to your brand &amp; products</p></li><li><p>Promote Valuable Content</p><p> Provide value (Helpful but incomplete)</p><p> Prove your expertise</p><p> Build a relationship</p><p> Dont be overly promotional</p></li><li><p>What Kinds of Content to Promote</p><p> Blog posts, Ebooks, Videos, Webinars, Free Downloads</p><p> Content has higher CTR. Make your ads look like content.</p><p> Create evergreen content</p></li><li><p>How to Promote Content </p><p>on Facebook</p></li><li><p>Target Lookalike audiences and Interests</p><p>(Exclude your Retarget lists)</p></li><li><p>Campaign Objective =Clicks to Website</p></li><li><p>Bidding</p><p>CPM vs CPC</p><p>(Test them both)</p></li><li><p>Placements:Right Column, Mobile and Instagram</p></li><li><p>Great promoted content should also </p><p>generate organic shares which lead to </p><p>even more traffic and warm leads</p></li><li><p>Example: Lewis Howes</p></li><li><p>SELLTo Warm Leads</p></li><li><p>Use Retargeting ads to sell to </p><p>website visitors</p></li><li><p>Optimize your retargeting campaign for </p><p>Website Conversions</p></li><li><p>Exclude people who have already </p><p>converted</p></li><li><p>Budget Allocation</p><p>75% Content Promotion</p><p>25% Direct Response sales via retargeting</p></li><li><p>Summary</p><p>1) Dont sell to cold leads</p><p>2) Promote awesome content to cold </p><p>leads via Facebook Lookalike Audiences</p><p>3) Sell to warm leads with Retargeting</p></li><li><p>Thank you!Aaron Zakowski</p><p>Email:</p><p>Blog:</p><p>Twitter: @AaronZakowski</p><p>OR</p><p>Download My Free Ebook</p><p></p></li></ul>