how to promote content to drive more sales with facebook ads

Download How to Promote Content to Drive More Sales with Facebook Ads

Post on 15-Apr-2017




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  • How to Promote Content

    to Drive More Sales with

    Facebook Ads

    By: Aaron Zakowski

  • Aaron ZakowskiCEO & Founder, Zammo Digital Marketing

    I help leading startups accelerate user

    acquisition and achieve scale through

    Facebook Ads. I have managed over

    $1million in Facebook ads generating

    over 180,000 leads and signups for

    clients such as eBay, InVision, Cuisinart,

    Webydo, Treehouse and many more.

  • A Few Of My Clients

  • Dont Sell To Cold Leads

    on Facebook

  • Dont expect people to take out a credit card

  • Free Trial Offers and Mobile App Installs

    work really well on Facebook

  • But what if people need a little longer to

    learn about your product or service

    before they convert?

  • WARM UPCold Leads First

  • 2-Tier Sales Funnel

    1) Promote Awesome Content to Cold Leads

    2) Sell Your Product to Warm Leads

  • Promote Awesome Content

    to Cold Leads

    Cookie more prospects for Retargeting

    Introduce cold leads to your brand & products

  • Promote Valuable Content

    Provide value (Helpful but incomplete)

    Prove your expertise

    Build a relationship

    Dont be overly promotional

  • What Kinds of Content to Promote

    Blog posts, Ebooks, Videos, Webinars, Free Downloads

    Content has higher CTR. Make your ads look like content.

    Create evergreen content

  • How to Promote Content

    on Facebook

  • Target Lookalike audiences and Interests

    (Exclude your Retarget lists)

  • Campaign Objective =Clicks to Website

  • Bidding

    CPM vs CPC

    (Test them both)

  • Placements:Right Column, Mobile and Instagram

  • Great promoted content should also

    generate organic shares which lead to

    even more traffic and warm leads

  • Example: Lewis Howes

  • SELLTo Warm Leads

  • Use Retargeting ads to sell to

    website visitors

  • Optimize your retargeting campaign for

    Website Conversions

  • Exclude people who have already


  • Budget Allocation

    75% Content Promotion

    25% Direct Response sales via retargeting

  • Summary

    1) Dont sell to cold leads

    2) Promote awesome content to cold

    leads via Facebook Lookalike Audiences

    3) Sell to warm leads with Retargeting

  • Thank you!Aaron Zakowski



    Twitter: @AaronZakowski


    Download My Free Ebook