how to promote and highlight new saas features
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The Data Congratulations!
iridize.com
Congrats! You’ve launched a snazzy
new feature for your SaaS aaplication.*
*Being in the forefront of technology means constantly innovating and improving your service.
Img source, through CC license: http://www.flickr.com/photos/foxypar4/2153422313
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Now you just have
to get your users
on board with the
new feature.
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There are several
angles you need to
tackle to get the
message across
effectively:
Img source, through CC license: http://www.flickr.com/photos/orkneysports/2388853060/
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Notify by email
Guarantee that everyone receives
the message
Message remains accessible at all
times
Less active users may be
prompted to log back in
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Your best option for the website
iridize.com
There are various
ways to highlight new
features.
We’ll list both
advantages and
disadvantages:
On-page Onboarding Solutions
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Splash Screen
A message that loads before the rest of the
website, prompting manual response.
Splash screens have been getting more popular
lately – they always include a Call To Action.
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Be careful, though – if
it is abused, users will
get used to ignoring it
and develop a blind
spot after a while.
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Tooltip
Simple, elegant, none-
intrusive. You can
draw attention to the
new feature’s
button/tab by pointing
to it with a tooltip.
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A smart use of tooltips
can include activation
rules, to determine
which individual users or
user groups view which
tooltips.
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Meaning, you can
determine how many
times a user views a
certain notification,
making sure they
don’t reach the
blind-spot stage.
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Site Tour
Combine the notification with a short
tutorial on how to use the feature.
Helpful to users who have no patience to
browse off-page to the knowledgebase
for every new feature.
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Potential Problem
Users hitting
“Show Me Later”
again and again.
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iridize offers an A/B
Testing platform:
measure how effective
the site tour really is
for your specific user-
base.
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Tailor your:
Web page
Form
SaaS application
…to hide and reveal certain
fields, per activation rules –
optimizing user navigation.
Customized Web Pages
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Frequency: over a few days • 1 notification per every 4
Facebook posts • Go wild with Twitter, use
new wording, remember to hashtag.
Notify on Your
Social Media Platforms
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Don’t get too
hopeful about social
channels – you can
never know who is
keeping up with their
newsfeed.
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Why Iridize Mobile? We Hope That Was Helpful!
Read more about onboarding solutions at blog.iridize.com Or request a demo at [email protected]
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Icons in this presentation made from Flaticon.com: Freepik by
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