how to prioritise opportunities for growth
TRANSCRIPT
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Last time we looked at identifying opportunities for growth based on risk.With many of the businesses we work with the key challenge is working out where to focus - or which opportunities to prioritise.This time we will look at a couple of frameworks to help do just that - including a different take on the age old SWOT analysis
There is a link at the end of this deck to the associated blog and webinar recording
Prioritise Opportunities for
Growth!
How to..
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How Prioritise Opportunities for Growth!& Ensure they are Scalable
Kevin Brent
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Last time…
• Growth (and size) matters
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• Growth (and size) matters• Ansoff
framework for identifying
opportunities
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This time…
“How do we prioritise those opportunities and how can we structure our thinking before rushing into action?”
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Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
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Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
![Page 8: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/8.jpg)
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
![Page 9: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/9.jpg)
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
![Page 10: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/10.jpg)
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
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The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business
Before
Selling lots of things to few customers
The Value Builder SystemTM
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The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business
Before After
Selling lots of things to few customers
Selling one/ few things to many customers
The Value Builder SystemTM
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The Scalability Trifecta or the 3 ‘ables’ of Scalable!
The Value Builder SystemTM
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The Scalability Trifecta
Teachable
The Value Builder SystemTM
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The Scalability Trifecta
Teachable Valuable
The Value Builder SystemTM
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The Scalability Trifecta
Teachable
ValuableRepeatable
The Value Builder SystemTM
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 9
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites 8 8 3 19
InfoGraphics
Explainer videos
Presentations
Social Media Skins
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites 8 8 3 19
InfoGraphics 8 4 3 15
Explainer videos 8 8 8 24
Presentations 8 6 9 23
Social Media Skins
8 2 1 11
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Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites 8 8 3 19
InfoGraphics 8 4 3 15
Explainer videos 8 8 8 24
Presentations 8 6 9 23
Social Media Skins
8 2 1 11
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The Value Builder SystemTM
Prioritising Opportunities
Explainer Videos
3D Characters
Websites
Presentations
Social Media Skins
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Look for opportunities to bundle low value/ highly teachable
The Value Builder SystemTM
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Look for opportunities to bundle low value/ highly teachable
The Value Builder SystemTM
Could some of these be bundled?
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Now What, So What…?
The Value Builder SystemTM
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Now What, So What…or SWOT?
The Value Builder SystemTM
Strengths Weaknesses
Opportunities Threats
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How about an ‘Aligned’ SWOT – or OSWTT!!?
The Value Builder SystemTM
Opportunity Strengths Weaknesses Threats Tactics
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But we can do better than that..
The Value Builder SystemTM
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But we can do better than that..
The Value Builder SystemTM
Opportunity
Explainer Videos
Presentations
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But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
Explainer Videos
M
Presentations
L
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But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Explainer Videos
M 24
Presentations
L 23
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But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Explainer Videos
M 24
Presentations
L 23
![Page 36: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/36.jpg)
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Explainer Videos
M 24
Presentations
L 23
![Page 37: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/37.jpg)
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Explainer Videos
M 24
Presentations
L 23
![Page 38: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/38.jpg)
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Explainer Videos
M 24
Presentations
L 23
![Page 39: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/39.jpg)
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Relative Cons
Explainer Videos
M 24
Presentations
L 23
![Page 40: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/40.jpg)
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Relative Cons
Trends/ Threats
Explainer Videos
M 24
Presentations
L 23
![Page 41: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/41.jpg)
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Relative Cons
Threats Tactics
Explainer Videos
M 24
Presentations
L 23
![Page 42: How to Prioritise Opportunities for Growth](https://reader035.vdocuments.mx/reader035/viewer/2022062823/5875f4ed1a28ab006e8b5d35/html5/thumbnails/42.jpg)
Examine your current offerings and growth opportunities using the TVR Scalability Framework• Are you focusing on
scalable products/ services?
Next Steps
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Examine your key opportunities for growth using the aligned Smart SWOT exercise
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You can access webinars and presentations like this and more besides through our SmartRoom service here
You can read the associated blog and listen to a recording of this presentation by clicking here
You can read Kevin’s profile here
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•Need a sounding board for your ideas?•Need to know what to prioritise?•Want someone to challenge your assumptions?
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