how to passively clean data with siftrock (1)
TRANSCRIPT
CLEANB2B DATA
HOW TO PASSIVELY
TO WO
OF B2B DATA DECAYSEACH YEAR
-- Marketing Sherpa
22.5%
DOMAINS GET UPDATEDCONTACTS CHANGE JOBS
CONTACT NAMES CHANGEREPS MAKE MISTAKES
BAD FORM FILLS
?
THE COST OF DECAY
-- SiriusDecisions
$10 per record to clean it
$100 per record to let it rot
TYPICALSOLUTION:
Painful
One-Time
Project
"ORGANIZATIONS MUSTSHIFT THEIR FOCUS FROMONE-TIME DATA CLEANSINGTO ONGOING DATAMAINTENANCE."
-- SiriusDecisions
SIFTROCK SOLUTION:
Passive, continuous data
cleansing by mining email
replies (soft-bounces)
HOW IT WORKS
Collect
Replies
Mine for
Updates
Sync
Data
1 2 3
Siftrock works behind the scenes and integrates with your marketing platform
THE RESULT:
Up to 12%
improvement in data
quality each year
HAPPY CUSTOMERS
"WE SAW VALUABLE DATAIN REPLIES. SIFTROCK MADE
IT EASY TO OPEN UP THISNEW DATA SOURCE."
-- Peter Guagenti, CMO at NGINX
"WITH SIFTROCK, OURREPLY MANAGEMENT
PROCESS IS INTELLIGENTAND FULLY AUTOMATED."
-- Jessica Davis, Marketing Ops at Avalara
"WE LOVE THE ABILITY TOAUTOMATE ELEMENTS OF
DATABASE MAINTENANCE."
-- Paul Fuller, President at NuGrowth
