1. LANDING PAGEReach youradvertisingobjectives by OPTIMIZATION increasingpageviews, minimizing costs, orincreasingconversionrates.

2. WHY OPTIMIZEVery simply, optimizing your campaigns will make your advertising more effective.This means a higher Quality ScoreDecreased expenditures, andBetter returns on investment 3. CONSIDER YOUR ADVERTISING OBJECTIVESGenerating salesBranding your organizationGrowing traffic to your website 4. COMMON ADVERTISING GOALS AND FOCUS AREAS FOR EVERY GOAL:1. Get additional clicks Increase your ad exposure by adding relatedkeywords and site placements in your adgroups while making your ad text moreappealing. 5. 2. IMPROVE CLICK-THROUGH RATE(CTR)Put importance on ad quality.Get more clicks from refining your adsGet rid of extra impressions by developing negative keywords. 6. 3. IMPROVE RETURN ON INVESTMENT(ROI)Give attention to your ads and keywords to attract suitable visitors.Then focus on your website. Make sure your landing page and website are setup to enable customers to easily purchase thespecific item being advertised. 7. HERE ARE A FEW KEY METHODSDETERMINED BY YOUR PRIMARY ADVERTISING OBJECTIVE: 8. STRENGTHEN YOUR ROITo optimize for ROI, aim for high Quality ScoresWhich can reduce charges, and increase conversions with appealing adsand relevant landing pages. 9. STRENGTHEN YOUR ROILead potential customers to the most pertinent page on your sitePut a call-to-action in your ads to highlight the action you expect buyers to takeSuggest specific selling points to get your ad to stand out 10. STRENGTHEN YOUR ROIGroup strongly connected keywords and ads together so that your ad text will correspond to a customers searchTarget the best locale and language with regards to your business 11. STRENGTHEN YOUR CTROptimization needs to focus on putting together more suitable and persuasive advertising to push more traffic to your web page. 12. STRENGTHEN YOUR CTRIntegrate keywords into your ad title and text to help make the ads more relevantApply negative keywords to take out impressions that will not end in clicks 13. STRENGTHEN YOUR CTRConstruct a relevant keyword list to target the time your ads will displayWork with keyword insertion to make your ad more appropriate to a unique audience 14. MAXIMIZE YOUR CLICKS ANDTRAFFICIf your goal is to pull as much traffic to your website as possible, you might want to think about running a broader selection of keyword variations.Keep in mind that operating on very broad keywords could adversely affect your Quality Score and increase your expenditures. 15. MAXIMIZE YOUR CLICKS AND TRAFFICDevelop keywords for unadvertised parts of your websitePinpoint new keyword variation ideas employing the Keyword Tool 16. MAXIMIZE YOUR CLICKS ANDTRAFFICIncrease daily budgets (to allow more clicks to occur)Expand your location targeting settings 17. BRAND AWARENESSBranding campaigns are intended to increase website traffic and allow a customer to interact or find out about your brand.To promote your brand, you can launch a cost - per-impression (CPM) campaign as well as a cost-per-click (CPC) campaign. 18. BRAND AWARENESSAdd to your text ads with picture and video ads that are valuable to branding messagesUse Display Network placements to show your ad to prospects who are looking into something you sellSelect a landing page that is targeted on the interaction together with your brand 19. CALL REALSEARCH LISTINGS TODAY FORA FREE EVALUATION!