how to never run out of great ideas
DESCRIPTION
We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.TRANSCRIPT
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HOW TO NEVER RUN OUT
OF GREAT IDEAS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
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HOW YOU SEE YOUR CONTENT
Image via ShutterStock ©
2014 BestPhotoStudio
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HOW THEY SEE YOUR CONTENT
Image via ShutterStock ©
2014 Photobank Gallery
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ROUGHLY 7.3M POSTS PER DAY
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YOU = 1 DROP IN 237 BUCKETS
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CONTENT IS A PARODY OF ITSELF
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SAVE THE BEST
FOR FIRST
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DELAYING KILLS PASSION
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Imag
e vi
a Op
enCu
lture
.com
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INVEST EARLY & EARN INTEREST
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SHATTER ILLUSIONS OF GENIUS
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HOW WE THINK IDEAS WORK
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WHAT WE FEAR WILL HAPPEN
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BUILD A
MUSE
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THIS IS CONTENT MARKETING
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THERE IS DATA EVERYWHERE
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NO, REALLY… EVERYWHERE
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CREATE A NEW PERSPECTIVE
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DON’T WAIT FOR INSPIRATION
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BECOME AN
EXPERT
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BEFORE MOZCAST WAS BARRY
“I always took a human approach to watching the forums, seeing the complaints and then using my own judgment to determine if it was a large algorithmic change…”
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CAN’T CODE? TRY READING
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PICK A NICHE AND EXCEL
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GIVE OUT YOUR EXPERTISE…
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...AND DATA WILL COME TO YOU
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Imag
e vi
a Vi
ctor
iusc
c.W
ordp
ress
.com
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HARNESS A
SYSTEM
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130 BLENDER VIDEOS
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…AND EACH ONE UNIQUE
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379 WHITEBOARD FRIDAYS
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365 DAYS, 536 RECIPES
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…AND ONE MOVIE DEAL
Image via FrockTalk.com
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2,636 DINOSAUR COMICS
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…AND JUST ONE TEMPLATE
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124 “VISUAL WORKOUTS”
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5 LOGOS, AND COUNTING
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REPEATABLE
REPETITIVE
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FLEX YOUR
BRAINS
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START SMALL (TRY CAPTIONS)
“Even for Ming, that’s a LOT of weed.”
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MAKE A GAME OUT OF IT
Image via Im
materialPlane.com
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LEARN TO TELL STORIES
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DABBLE IN FLASH FICTION
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WHY NOT WRITE A NOVEL?
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WRITERS
WRITE
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WRITERS
WRITE
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CREATORS
CREATE
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THEY’RE COMING FOR OUR LUNCH
Image via ThePetCollective.tv
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…AND THEY WON’T ORDER SALAD
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IT’S TIME TO RAISE THE BAR
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p e t e r @ m o z . c o m • @ d r _ p e t e THANKS FOR WATCHING!