how to network online effectively and promote your personal brand
TRANSCRIPT
@KaitlinZhang
How to Network Online Effectively and Promote Your Personal Brand
Personal Branding Workshop 1 Feb 2017 Club Workspace Kennington, London, UK
Tweet @KaitlinZhang @ClubWorkspace
6:30pm Doors Open 7 - 7:30pm Workshop 7:30pm - 8pm Guest Speaker Bryan Marcus 8 - 8:30pm Networking
Is this how you feel about online networking?
About Me - Kaitlin Zhang
Personal branding consultant, coach, speaker and blogger.
Branding consultant for technology development companies and start-ups.
Helped raise half a million £ last year alone. Clients featured in BBC, NY Times, Guardian, Wired etc.
Education background in graphic design and visual art.
Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand
• Pitch
• Profile (photo & video)
• Platform (website etc.)
• Produce
• Partnership
“…the person who has technical knowledge plus the ability to express ideas, to assume leadership and to arouse enthusiasm among people – that person is headed for higher earning power.” - Dale Carnegie
Why is personal branding online important?
“Dealing with people is probably the biggest problem you face.” - Dale Carnegie
This is the foundation of How to Win Friends & Influence People and it is still true today.
“Always leave people a little better and you might be surprised
how big it makes you and how far it takes you.”
How to Win Friends and Influence People in the Digital Age page 95
Establish Your Networking Goals
To Do: Tell your neighbour what is your goal for
online networking?
Who do you want to connect with?
To Do: Write down your list of influencers
you want to connect with
Where are they active online and offline?
Learn how to engage on each platform.
Example 1: Paddy McGrath SuperLogoBoy
Read my guest blog post here: http://superlogoboy.com/blog/beginners-guide-to-building-your-personal-brand-online
Example 2: Phillip Twyford - The Curly Marketer
https://www.youtube.com/watch?v=fMsnKJGcNlg&feature=youtu.be
Key Mistake 1: Not Reaching Out
Key Mistake 2: Reaching Out To Too Many People / Wrong People
Key Mistake 3: Not enough warm leads
• expect at least 2 weeks of warming up leads • continue to keep the lead warm after contact
“It takes creativity and a bit more time to replicate the effect of a warm smile and a firm handshake,
but it can be done.”
How to Win Friends and Influence People in the Digital Age page 129
Key Mistake 4: Message too long
Source: https://www.jillkonrath.com/sales-blog/bid/101493/Example-of-a-Really-Bad-Cold-Call-Email
Example of Bad Cold Email
Key Mistake 5: Not Offering Value First
• compliment their work • promote their content, brand, products • tweet, retweet, quote tweet, twitter video • insightful comments on their blog posts • like and comment on Facebook, Linkedin, Instagram
Key Mistake 6: Taking rejection personally
Key Mistake 7: No long-term engagement
7 Key Mistakes in Online Networking
1. Not reaching out 2. Reaching out to too many people /
wrong people 3. Not enough warm leads 4. Message too long 5. Not offering value first 6. Taking rejection personally 7. No long-term engagement
Guest Speaker: Bryan Marcus
Image credit: - Networking, Simon Cockwell Flickr CC - Dale Carnegie - Dale Carnegie - Sean MacEntee Flickr CC - Crowd, Amy West Flickr CC - Shy, Andreas Kollegger Flickr CC - Tea, Ernesto Flickr CC - Sean MacEntee Flickr CC - Sad dog, Long Quan Pham Tuong Flickr CC - pixel.la Flickr CC - Bryan Marcus
Thank you for your photos!
Contact Me - Kaitlin Zhang
Contact me to improve your personal brand online and manage your professional reputation.
www.kaitlinzhang.com
Twitter @KaitlinZhang
Instagram @kzhangbranding
facebook.com/kaitlinzhangbranding
Email: [email protected]