how to network effectively using linkedin and byui connect

© 2010 Brigham Young University–Idaho 1

• Discover your Passion• Tell your Story• Network Effectively


The only way to do great work is to

love what you do. If you haven’t found it yet, keep

looking. Don't settle. As with all matters of the heart,

you'll know when you find it.

Steve Jobs

love what you dolove what you do

Don't settleDon't settle

you'll know when you find it. you'll know when you find it.

Discover Your Passion


Happy at Work? Forbes Says:

•13% have a passion of their jobs

•63% are mostly unhappy

•24% hate their jobs

87% = 87% =

Discover your PassionDiscover your Passion


Ask Yourself -

•What would I do if money was no object?•What really makes me happy?•What things am I good at?•What do I enjoy doing?•What do my hobbies say about my interests?•Are there jobs out there that match my interests and abilities?

Discover your PassionDiscover your Passion

Tale of 2 Dentists!

© 2010 Brigham Young University–Idaho

You are a Million Dollar Brand –

A Business of 1

•What do you want to be known for?•How are you going to market yourself?•How can you use social media like LinkedIn as a strategy and not just a tool?

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My Brand My Message Content DeliveryIncrease Awareness

Build Respect

Tell Your Story


Using LinkedIn to Market Yourself

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Compelling Headlinew/ Call to ActionCompelling Headlinew/ Call to Action

Professional PictureProfessional Picture

Tell Your Story


Your profile picture says . . . . , and may be a first impression!

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Tell Your Story


Maximizing your profile for best results.

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Concise and Clear SummaryConcise and Clear Summary

Tell Your Story



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Comprehensive Review of ExperiencesComprehensive Review of Experiences

Embedded links to files, projects, portfolios, etc.Embedded links to files, projects, portfolios, etc.

Enhance profile and connection points by creating a LinkedIn group

Enhance profile and connection points by creating a LinkedIn group

Tell Your Story



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Showcase Skills and EndorsementsShowcase Skills and Endorsements

Don’t forget:1.Education2.Volunteer & Causes3.Projects4.Publications5.Personal Information6.Etc.

Tell Your Story


Where do you show up on a LinkedIn search?

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Factors for Search Results•Results are the samefor everyone•Order depends on:

• Profile Completeness• No. of Connections• Your Activity• Keywords

Key words (count most in)1. Headline2. Experience3. Education 4. Projects5. Summary

Tell Your Story


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What Stands Out (your brand/message) in Your Profile

Create a Word Cloud at www.wordle.net.

Tell Your Story


Network EffectivelyNetwork Effectively

Networking is about finding:

•the right people

•so you can ask the right questions

•ensuring you are on the right career path

•to build mutually beneficial relationships

•that will open doors of opportunity


Why Networking is Essential in your Job Search:

1. Fine Tune your LI Profile and Resume1. Fine Tune your LI Profile and Resume

2. Network Effectively• Increases your chances of being interviewed by 5-10X• Bypasses the gatekeepers (HR)• Increases no. of people who can endorse/refer you

2. Network Effectively• Increases your chances of being interviewed by 5-10X• Bypasses the gatekeepers (HR)• Increases no. of people who can endorse/refer you

3. Looking for a job, submitting applications3. Looking for a job, submitting applications

70% of open jobs are never posted!

Why?



FINDing Alumni Connections on BYUI Connect

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“Find Alumni” Directory“Find Alumni” Directory



Find Alumni Professionals and Mentors on BYUI Connect

Basic Alumni and

Professional Search

(www.byuiconnect.org)

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Quickly Find Alumni MentorsQuickly Find Alumni Mentors

Search OptionsSearch Options {



Find Alumni Professionals and Mentors on BYUI Connect

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How LinkedIn Works

3’s & Groups

1’s

2’s

Potential KeyConnection

1’s = direct connections with full contact information

2’s = connected to your 1’s and are easy to add to your network

3’s = connected to your 2’s, you can see only first name and are more difficult to add

Group members = share a common group and you can message them

3’s & Groups

1’s

2’s

My Network



3’s & Groups

1’s

2’s

My Network

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Why expand the size of your LinkedIn network?

So you can FIND and be FOUNDSo you can FIND and be FOUND

3’s & Groups

1’s

2’s

Potential KeyConnection



When you connect with me . . .

•My 9,000 1’s become your 2’s•My 1.4 million 2’s become your 3’s•Your network grows by over 1,400,000

When you connect with me . . .

•My 9,000 1’s become your 2’s•My 1.4 million 2’s become your 3’s•Your network grows by over 1,400,000

How to Grow Your Network

Connect with LinkedIn Super Connectors (those with 500+ Connections)

We have over 200 Alumni Super Connectors that you can connect with at:www.byuiconnect.org



1st Connections [allows you to expand your network]

1’s 1’s Primary Contacts[mentors, door openers]

My Network

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Working with 1’s and 2’s

2

1

1111

1

11

1

2’s and 3’s ofNetwork First

Connection

3

1 1



• Brigham Young University - Idaho(13,000)

• BYU-Idaho groups for each department

• BYU Alumni(35,000)

• BYU Management Society(8,100)

• LDS Professionals(26,000)

• Professional groups by interest(eg. Social Media Marketing group, 610,000)

Our Recommended Groups



What my Network Looks Like

9,0009,000

15,500,00015,500,000

1,400,0001,400,000

95,00095,000

17,000,00017,000,000

1’s (already connected)

2’s (easy to connect with)

Group Members (easy to connect with)

3’s (how to connect?)•In-Mail =$10 per message•Get Introduced•Join a shared group•Alumni Portal!•Use LIPPL



Grow Your Network Using LinkedIn’s Advanced Search



Using LinkedIn’s Advanced Search



Personalize Invite to Connect

X X X X X X X X X X X X X X X X

Do Connect with:•Classmates and alumni•Common career interests•Members of the church•Employees of companies youare interested in•Shared hobbies/interests

Use a personal message and save for future copy and paste. Always use their name.

Use a personal message and save for future copy and paste. Always use their name.



Using the LinkedIn Alumni Portal – Your Key to 3rd Connections!

OR, visit

www.linkedIn.com/alumni



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Use LIPPL to see full names and full profiles so you can connect with 3’s (only works in Chrome)

www.lipplink.com



From being FOUND to KNOWN (and relationships)

• Actively participate in LinkedIn Groups



From Connection to Relationship




Two message options to say “thank you” and request a dialogueTwo message options to say “thank you” and request a dialogue




Again, use a personal message and save for future copy and paste. Always use their name.

Again, use a personal message and save for future copy and paste. Always use their name.



From being FOUND to KNOWN (and relationships)

Ask great questions (our top 10 + 1)

1. How did you get involved in . . .?2. What advice would you give me if I wanted to be successful in your line of work?3. What do you love/enjoy most about what you do?4. What school(s) did you attend, and what made you decide to go there?5. What did you study in school?6. What fun things do you like to do outside of work?7. What is it in your life that inspires you?8. What kind of books do you like to read and which ones have had the greatest impact on you?9. Where do you see yourself five years from today?10. How do you think we can mutually work together?

11. Who else do you know that I should be talking to?



Remember to:

1.Say thank you in multiple ways (verbal, e-mail, handwritten note, etc.)

2.Be considerate of their time (accommodate your schedule to theirs)

3.Be Professional



University.LinkedIn.com ~ Tip Sheets / Check Lists

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The Academic Discovery Center offers resources for campus and on-line students

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Learn more at: www.byui.edu/academic-discovery-center



Does this really work?

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Does this really work?

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www.byuiconnect.org [email protected] 1-800-537-2586


how to network effectively using linkedin and byui connect

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