how to monetize web 2.0 applications and win 1,000,000 eur venture capital
DESCRIPTION
How to monetize Web 2.0 applications and win 1,000,000 EUR venture capital. Held on Monetization 2.0 Camp on July 12, 2008 by Thomas HEssler, CEO zanox groupTRANSCRIPT
Monetization 2.0 Camp
zanox Web Services
Thomas Hessler CEO zanox Group
2008-07-12
zanox | 2008-07-12 2
Our Vision
We will create the ultimate global alliance
to monetise the Internet.
zanox | 2008-07-12 3
Go where you want!
zanox | 2008-07-12 4
Do what you like!
zanox | 2008-07-12 5
make more moneywith the internet
zanox | 2008-07-12 6
METHODOLOGIESto make more money on the internet
ADVERTISE
on your website
Blog / myspace
in your email
SELL
Things on eBay, amazon or other market places
Your knowledge / your experience
Access to your website
RECOMMEND
Things to to buy to a community
People you know to a new job
You are the product expert
zanox | 2008-07-12 7
METHODOLOGIESto make more money on the internet
CREATE
Ringtones, wallpapers, text, video, photos
Pics, songs and other creative outbursts
User generated advertising
SHARE
your WiFi connection
your DVDs, music and software
On demand use
ANSWER
Questions or translate
Do market research and analyst
Be a web searcher
NEW
zanox | 2008-07-12 8
zanox | 2008-07-12 9
How can you monetize these trends?
Alliances & Monetization 2.0
zanox | 2008-07-12 10
Next Generation of Web Application
3rd party sourcing
build appl. on sholders of giants, time to market
SaaS PaaS
90% of Twitter traffic is via the API
Mashups move towards standard to create apps
End of the traditional software release cycle
moving to productivity orientation
zanox | 2008-07-12 11
Introduction Web Services Technology
Web Services are offered by Amazon, Google, YouTube, Yahoo, Facebook, …
Amazon sets footsteps as the global leader on Web Services technology
Zanox provides the monetization framework
Support for Service Oriented Architecture, Mashups, Widgets and Web 2.0 applications
zanox | 2008-07-12 12
zanox webservices Product Strategy
Design approach focuses on resources not services: Simplicity matters
6 resources to access the complexity of the affiliate marketing world
Programs
Adspaces
Products
Admedia Adserver
Profiles Reports
zanox | 2008-07-12 13
zanox webservices
13
http://webservices.zanox.com 50Mio products and services you get paid 2000 international advertisers with unlimited budgets Monetization 2.0
getMyCustomers()
Web Services Request
zanox | 2008-07-12 14
Introduction Web Services Technology
Hands On Tutorial
Request http://webservices.zanox.com/products/iphone
Receive XML result
Integrate it into your application
1. 2. 3.
zanox | 2008-07-12 15
Example: Shopping System
Integration of zanox product data into e-commerce search
Done with major German ISP STRATO AG and e-commerce software vendor ePages
Leverage thousands of STRATO shop customer who can become publishers.
zanox | 2008-07-12 16
Example: portal widget
Gadget integration of zanox ad media into iGoogle
Independent development from the community
Leverage Web 2.0 portals as ad space (Facebook, MySpace, Google, …)
zanox | 2008-07-12 17
zanox | 2008-07-12 18
zanox | 2008-07-12 19
Example: CMS integration
Integration of an affiliate Admedia Module into the Content Management System Joomla
independent development from the community
used on more then 200 websites
zanox | 2008-07-12 20
zanox GAP CAMPUS
We will create the ultimate global alliance to monetise the Internet.
zanox | 2008-07-12 21
Web Services Contest
Contact
zanox Group | Stralauer Allee 2 | 10245 Berlin, Germany
Phone +49 (0)30 50 9691-0 | Fax +49 (0)30 50 9691-99 | [email protected] | www.zanox.com
We will create the ultimate global alliance to monetise the Internet.