ironSourceDelivering Digital

Omri HalamishVP Sales @ironSource

Nice to meet you!

The Others

Freemium~83% of all mobile apps

1.7% 3.0% 4.68%

INDUSTRYAVERAGE

1.7% 3.0% 4.68%

3%

97%

A.I. Type a.i. type10m+ active users

top 10 productivity app in 35 countries

rated 4.4 by 173,000+ users

Man I wish you were here!

What's the weather |

WeatherWeather

The Challenge

Increase Revenue Positive UX Conversion Rate

$

Installation

2 3 4 5 7 8 9 10 12 13 ...

Increase Revenue Positive UX Conversion Rate

Upgrading to Premium

Hooked user

6 111 14

a.i.

App of the dayApp of the dayplay

+25%Increase in monthly revenues

Increase in monthly revenues

Lessons LearnedTargeting per geo

Change is good

Don't be aggressive

Don't make assumptions - try everything

Collect data and understand your users

Choose the right advertising partner

Conduct tests

How should I start?

App of the day

UC Browser

AVG Xtreme Alarm

Clash of Clans

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Clash of ClansLead your clan to victory! Clash of Clans is an epic combat strategy game.

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Weatherbug

mobilecore.com

Thank you!

ironsrc.com