how to mine your own mind for great new content ideas

@StoneyDStoney G deGeyter

@polepositionmkg

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

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Stoney deGeyter

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@StoneyDStoney G deGeyter

@polepositionmkg

YOU ARE YOUR BEST CURE FOR WRITER’S BLOCK


Use the original writing as the jump-off pointand rework it start to finish.

Rewrite old blog posts


Don’t republish your comment verbatim

Use it a base for fleshing out a complete blog post

on the topic.

Turn a comment into a full post


Don’t be bound by a 140 character limit…

turn your tweets into posts.

Turn 140 characters into 600 words


Turn posts, presentations, and ebooks into tweets


Take a blog posts on one channel and break it down into several single-focus posts on another channel.

Reach different readers each time.

Turn one post into many posts for a new audience


We often write different than what we say. That’s new content!

One presentation can often turn into multiple blog posts.

Turn a presentation into a visual blog post


This presentation started as a blog post. Same idea, different words.

Turn blog posts into presentations


Boil each point down to its bare essentials and

visualize.

Turn a fact-filled blog post into an infographic


Don’t waste a well thought out answer. Add intro, conclusion and a bit more flesh.

Publish an email response to a question


(always mask the client)

Turn work for clients into content for masses


Don’t just regurgitate—rework and rewrite!

Use posts for chapters and content, adding new content to fill the gaps.

Turn previously published content into book or ebook


Turn sales content into blog postsProduct info

About us content

Processes

Etc.


Nobody reads 100% of what you write.

By changing content from one format to another you’re likely to reach an entirely different audience.

It’s A Different Audience Every

Time


Bonus: ppmkg.com/75contentideas


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Thank You!Download Presentation:

ppmkg.com/minemind

how to mine your own mind for great new content ideas

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