how to measure and achieve sustainable events
DESCRIPTION
Training session on how to implement measurement of sustainability criteria in events and meetings.TRANSCRIPT
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CSR – How to measure And
Achieve in sustainable events
Hugo Kimber & Guy Bigwood
Sponsored by:
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Where are we going today
• Raise awareness
• Share best practice
• Brainstorm together
• Create an ACTION plan
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SHOW YOU THAT IT
IS NOT DIFFICULT!
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Who are
we..How do we
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Who are
you..
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MMMMEASURINGEASURINGEASURINGEASURING
&
AAAACHIEVINGCHIEVINGCHIEVINGCHIEVING
in sustainability
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When you see this,what do you seeseeseesee????
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THIS
?
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?
Or THIS?
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Or THIS?
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WE SEE
RISK!
Physical
Regulatory
Competitive
Reputation
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WEWEWEWE ALSOALSOALSOALSO SEESEESEESEE
OPPORTUNITY!
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To Minimize
RISK!and
MAXIMISE
Opportunity!
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But Action
is required
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..and less
conversation!
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ACTION=
Awareness + Intent + Policy
+ Process + Measurement
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ACTION
=
Written Policy + External
Communications + No Reduction
Objectives + No Measurement +
No Process Evaluation
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thatsGreenwashing
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ACTION = SUSTAINABILITY
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Implementing Measurement
Could seriously affect your
business!
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Reducecosts!
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Improveperformance!
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Develop - Maintain
Strengthen
BRAND!
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MEASUREMENT
is a critical part of a well run
business!
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But don’t just believe our
word
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ask these guys…
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“Those companies with
business models that revolve
around green practices will
have the strongest
opportunity of achieving a
„sustainable� competitive
advantage.”Ernst & Young, 2008
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OK, but show me the numbers…
Question everything!
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%
Top 99 sustainable companies outperform peers by
During the last 6months of the crisis
Dow Jones Sustainability Index and GS Sustain
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Alternatively you can do this?
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Can we show you our
system?
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1. Policy
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2. Process
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3. Measure
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4. Evaluate
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5. Communicate
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1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate
Measurement
System..
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So that’s the
Theory !
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What about examples…
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Oracle OpenWorld: A Green Event
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Oracle World 2007 Highlights
• 57% of all waste diverted from landfill.
• 900kg of food donated to San Francisco charity.
• 80% of exhibitors made use of online kits.
• Print materials used 10% post-consumer recycled
content paper and soy-based inks.
• Used greener shuttles for attendees and hybrid cars for
VIP transportation.
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Oracle World 2008 Highlights
• 965: trees saved by reducing Program.
• 500,000: plastic bottles avoided by providing water stations
= $1.5 million. The environmental savings of this decision translate into savings of:
– 594,000 liters of water
– 36,900 kg of carbon dioxide
– 6,750 kg of oil
– 745,000 megajoules of energy
• $135,000: saved in signage
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So that’s the
Theory !
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What are the
practicalities ?
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What are the
challenges ?
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What are the
goals and KPI’s ?
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How do you really
implement
this stuff
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ACTION=
Awareness + Intent + Policy
+ Process + Measurement
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What about
measurement
tools
?
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Tools and ResourcesTools and ResourcesTools and ResourcesTools and Resources• www.mci-group.meetgreen.com
• www.carbonresponsible.com
• www.greenglobecertification.com
• www.greenglobeindex.com
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Summary…
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ACTION = SUSTAINABILITY
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1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate
Measurement
System..
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Benefits
PROFIT
BUSINESS OPPORTUNITIES
REPUTATION
TALENT & INVESTMENT
SUSTAINABILITY
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Without
measurem
ent
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“It is not the
strongest of the
species that survive,
nor the most
intelligent, but the
one most adaptable
to change.”
- Charles Darwin
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THE ENDalmost
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“The man who removes a mountain begins by
carrying away small stones.”
~ Chinese Proverb
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LessConversation
MoreAction.com
For more information
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67
Kindly Sponsored by:
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Handouts
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Sustainability Essence
Consumption = Resource Use +
Monetary Cost + Environmental Cost
Sustainable consumption addresses and minimises the consequences of consumption for people and planet, whilst delivering profit.
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Policy Drivers
Profit, Planet, People - all or each drive policy.
Measurement underpins effective policy and enables assessment and planning in impact reduction.
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Awareness to Action
Awareness + Intent = ASPIRATION
Awareness + Intent + Policy + Measurement
= ACTION
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Action vs Greenwash
Written Policy + External Communications –No Reduction Objectives + No Measurement + No Process Evaluation
= Greenwash
Written Policy + Dedicated Resources + Measurement + Benchmarking + Evaluation + Supplier Engagement
= Action
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Step 1
Agree a formal written policy for the company that enjoys board level approval.
The policy must address:
Processes: Planning, purchasing, management and data capture.
Measurement: Energy, Resource Use, Waste, Carbon Emissions.
Evaluation, performance benchmarking.
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Origin of Policy
• Board level
• Departmental level
• Regulatory risk
• Cost control
• Client demand
• Product/service enhancement
• Marcoms agenda
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Step 2
Process Management:
- Clearly establish responsibility for process at board/departmental/ individual level.
- Create reporting process and procedure for all available indicators at corporate and event level – e.g Energy, Travel, Waste.
- Establish process for information disclosure, client/stakeholder communication and formal evaluation.
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Step 3
Measure impacts.
This includes measuring known impacts and converting to carbon emissions using existing international or national metrics.
Non carbon metrics may be converted to resource/water and expressed as a total usage per event.
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Step 3
Energy – Request data from venue/hotel and suppliers.
Travel – Track delegate emissions, supplier and event managers travel.
Waste - Measure totals by type, recycled content and percentage recycled.
Resource – Measure paper, food and water use using venue and pre production data.
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Step 4
• Evaluate results, compare against previous events and identify areas for improvement.
• Review data capture effectiveness and supplier disclosure. Ensure supplier disclosure is a contractual obligation.
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Step 5
Communicate
A. Internally to staff in all departments.
B. Externally to suppliers and stakeholders.
C. Externally to clients.
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Standards
BS8901 – ACTE – Event specific standards
GHG Protocol – International carbon conversion standards.
Green Globe Index?
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Tools and Resources
Process, Conversion & Benchmarking
www.meetgreen.com
www.carbonresponsible.com
www.greenhotelcertification.com
www.greenglobeindex.com
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Troubleshooting
Suppliers wont/cant give me data.
Perception that this will be expensive.
My board don’t want an official policy.
We don’t have a CSR resource.
My board just want to be carbon neutral.
Clients don’t want to know.
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Benefits
Cost savings
Resource savings
Reduced environmental impact.
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Costs
NO Cost
Behavioural change
Attitudinal change
Waste reduction
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Costs
Low Cost (Principally Time)
Reduced impact through planning.
Supplier disclosure as a contractual item.
Review of suppliers based upon environmental performance.
Internal communications.
Data capture.
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Costs
Low Cost (Cash)
Measurement and benchmarking tools.
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Act Now
Sustainability is a journey, not a quick fix.
All journeys have a beginning, however modest. Begin by making an impact based upon behavioural change.
More action less conversation……….