how to maximize your hubspot roi
DESCRIPTION
Learn why inbound marketing and using tools like Hubspot just aren't enough to get the real results CEO's are looking for.TRANSCRIPT
The 2012 Phenomenon
According to the Mayan calendar,
the world will end on 12/21/2012!
Maximize your Hubspot ROI
by Integrating Your Sales & Marketing
Maximize yourHubspot ROIby Integrating Your Sales & Marketing
Should be
Maximize yourHubspot ROI
by Integrating Your Sales & Marketing
• trade shows• yellow pages• Advertising• PR• direct mail• Email marketing• Networking• Referrals• cold calls• etc
The New(Social Media)
• Blog articles & readers• LinkedIn connections• Twitter followers• Facebook friends• Pinterest boards• SEO• keywords• remarkable content• #1 on Google• Alexa rank
It’s Not AboutThe Old
(Interruption Marketing)
nor
The disconnect happens when...
We try to apply an outbound sales process
To an inbound generated prospect (lead)
That has a 21st Centurybuying process.
NowThen
“Does this grow sales?”
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