how to maximize social media tools
DESCRIPTION
Janette Toral shares how blogging and social media can be maximized to build one's online identity and measure progress. My full blog post at http://www.bloggingfromhome.com/2014/04/how-to-maximize-social-media-tools.htmlTRANSCRIPT
![Page 1: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/1.jpg)
HOW TO MAXIMIZE SOCIAL MEDIA TOOLS
Janette Toral http://digitalfilipino.com
#DIGITALFILIPINO
![Page 2: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/2.jpg)
Twitter: @digitalfilipino Facebook: digitalfilipino Hashtag: #digitalfilipino
![Page 3: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/3.jpg)
Marketing content across customer lifecycle
1. Contact 2. Connection 3. Conversation 4. Consideration 5. Consumption 6. Community
Reference: http://www.marketingprofs.com/articles/2013/10245/managing-marketing-content-across-the-customer-lifecycle
![Page 4: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/4.jpg)
#1 SHARE YOUR PASSION. USE IT TO BENEFIT OTHERS. Tweet this! @digitalfilipino
![Page 5: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/5.jpg)
Porter Gale FUNNEL TEST
E-Commerce Education
Sweet Spot
Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life.
– Janette Toral
Change
People
![Page 6: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/6.jpg)
#2: BECOME A DIGITAL INFLUENCER. You are not a leader when you don’t have influence and followers. Tweet this! @digitalfilipino
![Page 7: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/7.jpg)
![Page 8: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/8.jpg)
BLOGGING VS. SOCIAL MEDIA Popularity vs. Influence
![Page 9: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/9.jpg)
BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
![Page 10: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/10.jpg)
BLOGGING WILL BE MORE COMPETITIVE.
![Page 11: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/11.jpg)
Medium.com as a powerful blogging platform.
![Page 12: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/12.jpg)
#3 GET LOYAL FOLLOWERS, FANS, CUSTOMERS. Tweet this! @digitalfilipino
![Page 13: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/13.jpg)
![Page 14: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/14.jpg)
![Page 15: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/15.jpg)
![Page 16: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/16.jpg)
![Page 17: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/17.jpg)
![Page 18: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/18.jpg)
![Page 19: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/19.jpg)
Social media will back-up your search engine ranking. (especially when your site is down and your social media channel has complimentary content.)
![Page 20: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/20.jpg)
Engage with the community offline
BE A THOUGHT LEADER
![Page 21: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/21.jpg)
#4 DON’T BE AFRAID TO FAIL, QUIT, START ALL OVER AGAIN. Tweet this! @digitalfilipino
![Page 22: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/22.jpg)
![Page 23: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/23.jpg)
![Page 24: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/24.jpg)
![Page 25: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/25.jpg)
![Page 26: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/26.jpg)
![Page 27: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/27.jpg)
![Page 28: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/28.jpg)
SUCCESS
• S-imple • U-nexpected • C-oncrete • C-redible • E-motional • S-tories
![Page 29: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/29.jpg)
#5 USE THE “REBEL” IN YOU. LEAD AND THINK DIFFERENTLY. Tweet this! @digitalfilipino
![Page 30: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/30.jpg)
BE A ROCKSTAR OR BE THE KING OR QUEEN?
![Page 31: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/31.jpg)
CAN YOU BE A ROCKSTAR AND THE KING OR QUEEN AT THE SAME TIME?
![Page 32: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/32.jpg)
Emphasis on Mobile Commerce
• Take advantage of mobile growth.
• Quick lifecycle
![Page 33: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/33.jpg)
Diversity wins
![Page 34: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/34.jpg)
WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
![Page 35: How to Maximize Social Media Tools](https://reader036.vdocuments.mx/reader036/viewer/2022062319/554aca6fb4c90524738b50b6/html5/thumbnails/35.jpg)
Twitter: @digitalfilipino Facebook: digitalfilipino