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How-To Market Your Spa

•When marketing a spa, you’re inviting customers to take part in an experience.

•Tracking the success of your marketing solely by number of appointments booked is forgoing an important part of spa marketing—relationship-building.

•Here are some pointers to help you be successful when implementing marketing tactics to promote your spa.

•Set a plan in motion so you have a goal and you know how to reach it.

•Without knowing the purpose behind your marketing, you’re shooting in the dark.

•Don’t get caught up in the minor details, as plans constantly change— creating your marketing plan shouldn’t be a long process.

Create a Plan

•Depending on the size of your spa, your budget could be very small or you could have unlimited resources.

•Be smart with your money—just because you can afford an expensive ad doesn’t mean you should create one if your audience won’t see it.

•Having a good understanding of how much money you’re spending will keep you from wasting it.

Set a Budget

•Spas aren’t for everyone, so you’ll have better luck defining a niche rather than pursuing a broad market.

•Research your area to determine the demographics, which will help you identify markets to go after.

•Once you know your market, you can create signs and ads that attract your target customers.

Define a Target

•Spas aren’t about “closing deals,” they’re about nurturing a long-term relationship.

•Create business signs that show your neighbors who you are. Hang a vinyl banner that shows you are open and displayed attractive offers on your windows.

•Don’t push too hard or you’ll turn people away. Once you know your clientele, you can build them up to being long-term customers.

Build a Relationship

•When you are able to make your “sales pitch,” have something important and unique to say.

•Research your competitors and see what they offer, and then present something that stands out from the crowd.

•Promote your offers with window signs, print advertisements, and even encourage your customers to refer new business to you.

Have a Unique Offer

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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